As long as the WeChat copy is attractive enough, the more detailed the introduction is, the more potential customers and agents will understand, but the advantages of the product should still be introduced. The basic framework of a WeChat copy mainly includes the following aspects.
1. Title
The title only needs to be attractive. No matter what kind of title is used, as long as it successfully attracts potential customers or agents, it is a successful copy title.
2. Take advantage of people’s curiosity
As the saying goes, “curiosity kills the cat”, in the main text, it is best not to mention the product right away. No matter how exaggerated it is, this copy is a failure, because when people see it, the first reaction is that this is an advertisement, and they will kill it directly. Product information should appear in the middle or back of the copy. When people’s curiosity is aroused, it is brought into the article, and then the product is mentioned.
3. Make good use of customer feedback
How can strangers trust you? That is other people’s feedback. Comments from third parties can play a big role and can quickly help users make up their minds to buy. For example, consumers will definitely read reviews when shopping.
4. Value Packaging
Customers buy not only the product itself, but also the value of the product, so what we need to do is to tell him: what benefits the product will bring to him. So how can we tell him? You can tell him some information about the product, such as: how to use the product, how the product was born, what the production process is like, how much effort, manpower, material and financial resources have been invested, so as to magnify the value of the product step by step.
5. Content Introduction
The content is a complete introduction to the product, so that customers can fully understand the benefits and features of the product, including expert comments, certification documents, price, payment, etc., and describe it from multiple angles in the language that customers are accustomed to.
6. Call to Action
The simpler the call to action, the better, and the clearer the better, giving consumers a reason to act immediately.