Soft article writing is one of the most commonly used marketing methods for businesses. It can enhance a business’s brand image and popularity, and to a certain extent, it can also promote product sales. However, when writing soft articles, you should also pay attention to the following aspects.
1. Avoid being too long and too much
Nowadays, people live at a fast pace. Customers get a headache when they see long texts. Even if they read, it is difficult to read the entire content, let alone let them read advertisements. Therefore, soft articles should be short and concise, so that customers can quickly understand the entire content. In order to allow customers to quickly understand the content of the entire soft article, it is necessary to be as concise as possible. Long paragraphs should be divided into several small paragraphs, so that customers will naturally be interested in reading.
2. Avoid being separated from the central idea
A marketing soft article cannot be just a pile of product information, but should have a central idea. The theme of marketing should be properly hidden in the central idea of the soft article, and then written around the central idea, and finally a soft article with strong readability is formed.
3. Avoid ignoring the title
Generally, 70% of customers’ decision on whether to read a certain content is determined by the title. The title is the finishing touch of the entire soft article, so you should work hard on the title.
4. Avoid having no plan
Before launching soft article marketing, you should clarify the purpose of soft article promotion. Do you want to build a brand, use news to create momentum, or sell more products? You should have a bottom line in your mind. Once the goal is clear, you should gradually implement it, otherwise it will be useless.
A reasonable soft article promotion plan must determine the number of media platforms for promotion, the length of the promotion cycle, the media characteristics of the soft article release, etc. before the promotion. These are indispensable contents in planning the promotion strategy. Only by reasonably planning soft article promotion can the soft article be disseminated according to plan and achieve marketing results beyond expectations.
5. Avoid being stale
In the process of soft article promotion, customers often need more than one soft article. A systematic and complete soft article promotion plan requires a large number of soft articles in the long-term promotion process. Lack of novelty and staleness in all soft articles are a major taboo in soft article promotion.
6. Avoid being sloppy
Customers usually have little patience for soft article advertisements. If you can’t catch the customer’s attention within a few lines, the following content is meaningless even if it is wonderful. Avoid writing like a running account. The language should be concise and echo each other to make a soft article seamless.
7. Avoid knowing yourself but not knowing the enemy
Usually, soft article writers will do in-depth and systematic research on the products to be promoted. This is indeed an important factor in writing good soft articles with flesh and blood, but they often ignore another important factor, that is, the investigation and research of market conditions.
First, grasp the hot spots of the market, analyze the characteristics of users and grasp what users are most concerned about, understand what kind of communication methods the audience can accept, and then formulate corresponding promotion strategies based on these characteristics.
8. Avoid not considering acceptability
The purpose of soft articles is to guide, persuade and move customers, and encourage them to make purchases. Therefore, it is necessary to fully consider the “acceptability” of soft articles to customers. In other words, soft articles must give customers a sense of “credibility”. Avoid excessive exaggeration and exaggeration, and avoid writing soft articles similar to hard advertisements, which will cause the audience to doubt or even disgust.