1. Slogan
As a store, it is very important to have a signboard, which is conducive to building your own brand. An excellent slogan can not only clearly express the product attributes, but also bring the seller and the buyer closer at the first time, quickly form resonance, and strengthen brand recognition. The slogan does not need to be too fancy, just tell the buyer what you focus on. In this way, even if the buyer does not buy any products, he will think of you when he wants to buy such products in the future. A clear store positioning will make potential customers come back to search or collect.
For the design of slogans, there are several suggestions.
(1) Establish a style and determine a main direction for potential customers. Other products of different styles can be sold through other channels or in the form of participating in activities.
(2) Further sort out the audience positioning of the product and be able to draw a “portrait” of the object, making it specific, vivid, and emotional. Visual communication can be used in form and content based on this.
(3) Extract a simple and easy-to-understand slogan and display it on the store sign.
2. Product details page
The product details page is the page that displays the product. The production of information graphics such as product information and services in the details page is related to the impression of the product on the seller, thus determining the purchase rate. The decoration of the product details page needs to be completed when the product is released, or the product can be re-edited after the product is released.
The content of the product details page can basically be divided into four categories: brand promotion, product creation, related sales, and after-sales information. Among them, product creation and related sales are the most critical and the content that merchants and consumers are most concerned about.
Related sales generally need to consider: ① The strength of the association between different categories, such as women’s clothing, food and other categories can be associated, while cosmetics and electrical appliances need to weaken the association; ② Association accuracy, if the association accuracy is improved, there is no need to put so many products, and the related products can be set according to the user’s browsing trajectory; ③ Association blocks, the association blocks should pay attention to efficiency, save space, and make full use of limited space.
The product creation part is generally composed of text introduction (product specifications, brand information, model information, usage suggestions, etc.), picture area (real photos or scene photos, detail photos, reality shows, etc.), sales records and evaluation information, product added value (measurement methods, maintenance methods, matching methods, try-on index, etc.).
The following still takes the AliExpress platform as an example to introduce the design of the product details page.
Click the “Publish Product” hyperlink on the left side of the AliExpress seller page.
Select the product category to be published on the page that opens, and then click the button below.
At this time, you can edit the details of the product on the page that opens, and the key editing includes product pictures, color settings, product details descriptions, etc.
1) Product Pictures
Product pictures are the first impression of buyers on the product, so uploading pictures is very important. The basic requirements for product pictures can be seen on the product release page. In addition, in order to facilitate buyers to view product pictures in all directions, it is recommended that the uploaded product pictures cover the front, side, background and accessories of the product.
2) Color setting
The colors listed on the product page are limited and may not match the color of your product. In this case, you need to set the color, or directly display the color effect through pictures.
(1) Select a color similar to the product in the “Color” option group, and then click the “Select File” button.
(2) Select the product image in the “Open” dialog box that pops up, and click the “Open” button.
(3) After uploading the image, you can also name the color. If you don’t know how to describe the color in English, you can use numbers to represent it.
3) Product description
The product description is the key decoration area of the product details page. The introduction on the details page is the key to determining whether the buyer will buy. Before publishing the product, you can edit the details image with Photoshop and then upload it to the “Product Detailed Description” area.
You can also use Dreamweaver to write the code for the image and link, and paste it into the “Source Code” mode.