In the cross-border e-commerce circle in recent years, the topic of TikTok is endless. People outside the circle often think that it is easy for individuals to start their own businesses and make money independently, especially under the new trend of TikTok’s full popularity. But the answer is not so. Every step of personal e-commerce entrepreneurship requires great effort and waiting, from starting an account, to increasing fans, and then to monetization. So how can we break the circle and innovate? This article will analyze this.
Let’s talk about the pain points of personal Tiktok accounts:
1. Account stability stage
Because Tiktok has high requirements for the login environment, the account is easy to hang. Whether it is in the early stage of the account or the account has been stable for a period of time, there is a risk of account closure at any time. Now there is no way to ensure that the account will not be blocked, and this problem can only be avoided as much as possible through standardized operations. Therefore, Tiktok must make a matrix, and generally operate three accounts at the same time in the initial stage.
2. Increasing fans stage
In the early stage of the increase in fans, we usually move the explosive products. The purpose is to test whether the account is normal and pave the way for obtaining initial fans. After you have a certain number of fans, you can publish videos based on your products. At this stage, the most common problems are that the number of video views cannot increase, there is no increase in fans, and there are account problems.
3. Monetization stage
The biggest problem in the monetization stage is that there are only a number of fans, the conversion rate of traffic monetization is too poor, and the accounts that were previously maintained are difficult to monetize.
These three pain points are not easy to solve. For individuals, regardless of whether the tuition paid can be earned back (tuition fees within 800 yuan can basically learn all Tiktok knowledge. This is not a complicated logic. Tuition fees of tens of thousands of yuan are bound to be cut). From the perspective of time cost alone, the results of most people are not proportional to their efforts.
So how to break this situation?
Since so many problems have been solved, will you still ignore the rise of this wave of traffic? Of course not. If you want to sell goods through Tiktok’s traffic, sellers can directly find Tiktok network celebrities to help bring goods, so that you can save time opening an account and quickly test whether the merchant’s products can be sold on Tiktok.
Why do this?
First, the cost of bringing goods by celebrities is not high
At present, the commercial liquidity of Tiktok itself is not very large, so the price of mid-level Internet celebrities is not high. Generally speaking, sellers will send a product and then give them commissions based on the order. If sellers want to expand traffic, they will find many mid-level Internet celebrities to cooperate with, which is equivalent to making a matrix.
Second, there are abundant resources of celebrities
Many people on Tiktok have not realized the corresponding products after making accounts, that is, there is no good supply chain, and they need to cooperate with sellers with products. At this stage, the model of finding Internet celebrities to cooperate has not been rolled out, and it is not very difficult to find Internet celebrities to cooperate.
Third, Internet celebrity resources can make money
If the cooperation lasts for a period of time, the seller will definitely accumulate some Internet celebrity resources, which are also very valuable after screening, and the information of these screened Internet celebrities can be sold to other sellers in need. Even if the seller does not have his own supply, he can also do the work of screening Internet celebrities and sell these resources to sellers with commodity demand.
While everyone is still working hard to make an account, you can give priority to jumping out of traditional thinking. Through the resources of celebrities, standing on the shoulders of others, rapid testing, faster results, and improved efficiency in making money.
The above content is the innovative way to make money in Tiktok by breaking the old circle. Merchants can learn from each other and use innovative ideas to earn earlier and greater profits for themselves.