Tiktok advertising resources are very popular overseas, and various advertisers have also begun to launch this platform accordingly. Then the creation of advertising copy is also the main concern of a large number of advertisers. This article makes a detailed analysis and explanation on this.
How to choose TikTok advertising resources?
Tiktok advertising has only one advertising resource-recommended page information flow advertising. When users watch videos through Tiktok, advertisements appear randomly in the process of swiping videos, and Tiktok recommended page information flow advertisements will also have the word “advertisement”. The content with the word “advertisement” is the official advertisement of Tiktok. Tiktok advertising can not only allow brands to provide video content and start brand exposure, but also complete advertisers’ order sales and APP download registration advertisements.
If the product is in the early stage, the purpose of advertising is to attract users to pay attention to the corporate brand, so CPM can be selected as the advertising charging model; if the product has a fan base, then the purpose of advertising is to attract new customers, and then recall old customers through some preferential activities to continue to use the product, and the advertising charging model can be CPC.
How to create Tiktok advertising copy?
When a product is put on Tiktok advertising, we can describe the copywriting creativity and content according to the stage of the product.
1. Initial stage
In the early stage, what is needed is product exposure. You can choose the corresponding recommended page information flow advertisement, write the advertising copy content through the introduction of product functions and product advantages; you can also use popular content for marketing; if the product has stars and Internet celebrities, you can use their star effect to build brand exposure.
2. Mid-to-late stage
After the mid-to-late stage, the advertisement should not only have product exposure content, but also good product content; at this stage, it is necessary to attract new users to continue to pay attention to the advertising content through advertising content, such as preferential activities and product features. In addition, it is also necessary to attract users to continue to use the product through the description of the advertising content. When a product is put on Tiktok advertising, the creativity of the advertising copy generally comes from product content, preferential strength, activities, etc. This content is also the content that users care more about when the advertisement is put on.
The above is an explanation of Tiktok’s advertising resources and how to create Tiktok advertisements, for reference only by sellers. For new Tiktok sellers, you can master some advertising plans and ideas as early as possible to help the store’s products become more challenging.