People engaged in cross-border e-commerce should know that the conditions and rules for enterprises to enter different regions are also different. At present, everyone will pay attention to the relevant matters that need to be paid attention to when TikTok Shop opens a new store in the US, so this article will discuss this issue with everyone.
There are two ways to open a new store in the US for TikTok Shop, one is a US cross-border store, and the other is a US local store. A US cross-border store refers to a cross-border store opened by Chinese sellers in tiktok in the United States. A US local store refers to a store that is based in the United States, has a US identity or corporate qualifications, and provides services to US local sellers. Among them, US local stores can be divided into personal stores, corporate stores, Accu stores (China-US corporate stores) and POP stores. Next, I will introduce in detail the entry rules and relevant precautions between US cross-border stores and US local stores.
1. US cross-border store
Chinese business license cross-border store entry
Please first check whether you meet the current invitation qualifications for the US cross-border store. You must meet the following three conditions:
(Must) Chinese entity; the Chinese entity is required to be consistent with the store of Amazon (Condition 3) in the United States, and the store evaluation exceeds 95%.
(Must) Local stocking; the goods are located in the United States, supporting merchants to ship goods from overseas warehouses or pick up goods from the platform logistics.
(Must) The total turnover of a single store on Amazon US is required to be more than 2 million US dollars a year.
2. US local stores
The following are the requirements for entering TikTok US
1. (Must) Be a US entity, and accept Chinese legal persons for 25% or more
2. (Must) Local stocking, the goods are located in the United States, supporting merchants to ship goods from overseas warehouses or pick up goods from the platform logistics.
3. (Must) The total traffic of a single category on Amazon US is required to exceed 2 million US dollars. The greater the traffic, the greater the priority, and the merchants with more than 10 million US dollars will be given priority.
4. It is best to be light and small, with more than 100 SKUs with a customer unit price of 15-50 US dollars.
If you meet the above requirements, please submit the following initial information:
1. Main US name
2. Amazon US store link
3. Sales screenshots of Amazon US store in the past 12 months
4. Main categories and average order value
5. Number of SPUs and number of inventory items in the US
6. Number of hot products (Amazon sales of 3,000 units per month or $100,000 per month)-preferably with screenshots of Amazon category best seller
The above is about how novices can settle in TikTok Shop US stores. I hope that all novices can fully grasp the relevant information and channels before settling in, and quickly and effectively complete the successful settlement of US stores.