The selection of products by Ozon sellers largely determines the success or failure of the later operation of the products. Especially novice sellers who know nothing about Ozon’s regulations are often confused by the selected products. Some new sellers just choose a bunch of products based on their personal feelings to start operations, regardless of the market capacity, competition level, patent rights, life cycle, etc. of the product.
It is foreseeable that as soon as the new products are launched, these products will disappear. In addition, there are many methods to choose from. Some methods are only for novices. Since novices have fewer resources and experience, general models or vertical development are temporarily not suitable for novice sellers.
For sellers with more experience, the idea of selecting products is broader. They can not only use data-based model selection, but also select products from various channels they have accumulated, and can independently design and develop products.
1. Prevent infringement
Serious infringement is one of the common death methods of Ozon stores.
Although the number of stores closed due to infringement is smaller than that of “brushing orders”, Ozon will still close the seller’s store if the number of infringements is large. Ozon is extremely strict in protecting intellectual property rights, and has a fundamental “zero tolerance” for infringement. When a seller’s goods are found to be infringing or reported for infringement, it is inevitable to withdraw the goods and remove them from the shelves.
2. Prevent sensitive objects
New sellers still have deficiencies in experience and channels, so try to avoid sensitive goods in the early stages of selection. “Sensitive goods” usually refer to “electrical”, “magnetized”, “powdered”, “smell”, and product categories such as “liquid”.
When such goods are operated for the first time, they need to find a special first-time operation service provider to operate. In addition, there are many dangerous factors during the transportation process.
3. Try to choose goods that do not require classification review
Some categories of Ozon are not open to third parties (non-local sellers), and some of them are not open to sellers outside of Russia. There are also some types that are semi-open. In other words, if sellers want to sell them, they can, but they must first obtain an Ozon type review.
These goods that require classification review are usually closely related to people’s health, such as baby products, auto parts, food, etc. After the fire category review, the seller must have certain strength and qualifications to operate such goods. Therefore, it is recommended to avoid it as much as possible in the early stages!