Many cross-border sellers know that an excellent store is usually positively correlated with their sales. If you want to be more durable and easier to place orders, you must keep your account indicators in a good state, but how to optimize the Ozon store indicators? What are indicators? This article will introduce the optimization indicators of the Ozon store in detail.
Product Pricing
When the OZON platform calculates the rating of a product, at least 2 product reviews must be used for rating. The OZON platform uses them to calculate the average score of the product.
The indicator next to the product rating indicates that the index has changed compared to yesterday. The index is updated and recalculated every day.
The OZON platform will monitor the prices of the same or similar products and calculate the ratio of the product price to the lowest price of similar products on other websites.
If there are links to more than 10 products on other websites, the price index will be captured and calculated by the system. These items must be in stock, not archived. If the index is less than or equal to 1, the price of the product and OZON is competitive. If the index exceeds 1, the price will be higher than the market price. The larger the index, the higher OZON’s pricing will be than other websites, and the platform will start to limit the price index to 1.10. If the price index reaches this value, the indicator will turn red.
Cancellation rate
The cancellation rate refers to: the total number of ozon store orders canceled in the past 14 days, in addition to the total number of orders in the same period.
The cancellation parameters are as follows:
The ratio of the number of canceled orders to the total number of orders in the past 14 days
The ratio of the value of canceled orders to the total order value in the past 14 daysCancelled orders that have been paid
The system shows that the goods have been shipped, but a return order has been applied.
For any reason, the seller cancels the shipment.
The buyer did not pick up the goods on time
Note: The following situations do not include the cancellation rate!
Due to technical problems in personal accounts, or due to the fault of the OZON platform itself, the undelivered goods have been cancelled, but proof documents need to be submitted.
Process:
Click on the link at the bottom of the screen, or click on the information icon in your personal account and select the other information icon. → Create a ticket, select the topic “Hindering sales and supply”, and the subtopic is FBS “Indicators”. Then attach a screenshot of your personal account to the application to see more item numbers and error text.
Late delivery
Refers to the ratio of the user’s estimated delivery date to the actual delivery time.
The percentage of goods that were not delivered on time due to sellers in the past 7 days
In addition to the specific delivery days, the number of days the item was late
In the past, 7 days is a cycle. If the seller or buyer cancels the shipment before delivery, it is not counted.
Violation Policy
Every OZON account has a notification page, including key updates and notifications from OZON. Sellers should get used to checking account notifications frequently and comply with all escalation policies to prevent their stores from being restricted due to non-compliance with OZON policies.
Order late delivery rate
In addition to the total number of orders in the same period, the number of orders whose delivery date is later than the expected delivery date. In order to prevent delayed delivery, first of all, you should improve your logistics and transportation, and secondly, set an expected delivery date that you can do, rather than publishing an attractive but unattainable delivery date.
Order negative review rate
In addition to the proportion of total reviews, the number of buyers’ negative reviews will affect the resale of goods and the good indicators of the store. Sellers can negotiate to deal with negative reviews caused by personal factors of buyers, but they should also try to grasp the controllable range of other external factors, such as logistics timeliness, return timeliness, etc. Many cross-border e-commerce sellers will open warehouses abroad to bypass the problem of product transportation timeliness.
In general, online sales are not simpler than physical sales. It also requires marketing strategies and operational skills. Every merchant who sells well on shopping e-commerce platforms is often working hard to build a store. Stores with good indicators will not only increase the search exposure on the platform, but also indirectly give their products more opportunities to be displayed to consumers, which is conducive to improving conversion rates.