Flexible use of tag strategies in Tiktok is one of the keys to achieving user goals, so what impact do Tiktok video tags have on the video itself? And what is the ranking mechanism of Tiktok tag page videos? This article provides a detailed introduction to these two questions.
According to Tiktok’s recommendation mechanism, the impact of video tags on videos can be summarized as follows:
1. Establish account tags
Using accurate tags can enable the algorithm to better identify and locate accounts, thereby establishing account tags, making subsequent recommendations more accurate.
2. Enter the tag traffic pool
Some users habitually search for specific keywords or tags, which provides video creators with an opportunity to attract new viewers. Videos with popular tags may enter the tag traffic pool to attract more potential fans.
3. Build your own traffic pool
Brands can build their own traffic pools through their own brand tags. In this way, they can better control their brand image and improve their brand influence.
Ranking mechanism of TikTok tag page videos
In tiktok, videos with tags will enter the search list of the corresponding tags. In the search page, the algorithm will rank and display the videos according to their data performance. These data include completion rate, number of likes, comments, and number of reposts.
Generally speaking, the better the data performance of the video, the easier it is for the algorithm to prioritize these videos and rank them first in the tag search page. This is the basic logic of Tiktok’s recommendation algorithm. Therefore, it is very important for those who are looking for popular products to understand this logic.
However, different types of products have different audiences and market popularity, so what kind of data performance is “popular” may have different definitions and understandings. But a general standard can be obtained through data. For example, videos with more than 1 million views are generally considered to be of very high quality.
The above content is the impact of Tiktok video tags on videos, as well as the ranking mechanism of Tiktok tag page videos. Video creators may wish to have a detailed understanding of this, and then make videos in a targeted manner based on this impact and mechanism to achieve better results.