Product Selection Strategy for Korean E-commerce Market: A Comprehensive Guide to Tools and Techniques
The prosperity of South Korea’s e-commerce market has attracted the attention of many sellers. On such a dynamic platform, product selection has become the key to success. Especially for seasonal products, sellers need to cleverly grasp market trends. This article will combine Naver Datalab, Itemscout, Forsell, Sellerlife and other tools to discuss how to select seasonal products and evaluate their attributes.
Recommended product selection tools
Naver Datalab: Seasonal hot searches at a glance
Naver Datalab is one of the most representative product selection tools in the e-commerce market. Sellers can check which products are searched the most during a specified period based on categories, and then find seasonal hot-selling products. For example, by searching for “????” (mini dehumidifier), you can see the search popularity from May to August 2022. Such data analysis can help sellers adjust the listing time in time and seize the sales peak.
Itemscout: Deep mining of product search data
Itemscout is another commonly used product selection website. Through this tool, sellers can view search data for specific products and understand the search popularity in different time periods. Taking the mini dehumidifier as an example, if the time is set to one year, you can clearly see the difference in search popularity of the product in different seasons.
Forsell: Observe product-related keywords from multiple angles
Forsell can help sellers view related keywords. Sellers can quickly obtain product-related keywords by searching for keywords or downloading data in Excel format. This is crucial for the operations of Coupang and Naver, because related keywords are one of the important factors in product promotion and sales.
Sellerlife: Comprehensive analysis of product selection data from major e-commerce platforms
Sellerlife is a comprehensive product selection website through which sellers can view relevant keywords on major e-commerce platforms. It also provides the function of viewing related keywords in a short time, which is convenient for sellers to refer to when listing products.
How to choose seasonal products: weighing risks and opportunities
Selecting seasonal products can be risky, especially for novice sellers. If purchased improperly, the product may not be sold out within a limited time, resulting in warehouse storage costs. Therefore, it is recommended that novice sellers do not order inventory first, but can choose to test multiple items in small batches to reduce risks. In general, through these product selection tools, sellers can select seasonal products more scientifically and accurately and grasp the pulse of the market.
Attribute evaluation of seasonal products
The sales of seasonal products are closely related to the season. E-commerce companies need to evaluate the seasonality of products and analyze whether the products are seasonal or non-seasonal. For example, sales of air conditioners and refrigerators will increase in winter and summer, but sales will decrease in spring and autumn. There are risks in selling seasonal products, and e-commerce companies must control the quantity of seasonal products to reduce risks. At the same time, competition for seasonal products is usually fierce when selling. E-commerce companies need to determine the purchase quantity and sales price before the peak season and seize the opportunity to put them on the shelves to attract more consumers.
Summary
Through the product selection tools and evaluation methods introduced above, sellers can more accurately select seasonal products and evaluate their attributes. I hope these tools and techniques can be helpful assistants for sellers to succeed in the Korean e-commerce market.