How cross-border e-commerce companies use Bing for efficient advertising and promotion

For cross-border e-commerce companies, Bing (also known as “Bing”) is not only one of the world’s leading search engines, but also an important tool for exploring overseas markets. This article will give a comprehensive introduction based on the Bing advertising tutorial and Bing’s advantages in cross-border e-commerce.

Detailed explanation of Bing ad placement tutorial

1. First visit the Bing advertising backend at: https://ui.ads.microsoft.com/
2. Click directly on the Create Campaign option.
3. Click the Create Campaign button again in the campaigns menu.
4. Set campaign goals, such as increasing the number of website transactions.
5. Select the type of advertising campaign. It is recommended to choose search advertising.
6. Click Next to continue.
7. Enter a campaign name, set a budget, and select specific geographic locations as your target market.
8. Take the United States as an example, enter “USA” and select the United States as the main market.
9. Select to target local users instead of users searching for related content, and confirm your language settings.
10. Enter the address of the website you want to promote and name the ad group.
11. Add keywords and pay attention to the use of different match types: unsigned for broad match, “+” sign for phrase match, and “[keyword]” for exact match.
12. Click Next to continue.
13. Start creating your ad.
14. Configure a responsive search ad, specify the final URL and title, and click Add New Title to add more title options.
15. Set the path and description, and also support adding multiple descriptions.
16. Save after completing the settings.
17. After you save your ad, you can continue adding new ads.
18. If you have responsive search ads set up, you can optionally add text ads.
19. Enter relevant information about the text advertisement such as URL, title, path and content, etc.
20. Choose an appropriate audience ad format and save.
21. Add additional consultation, set the action text and URL and save it.
22. Add price information and save after setting.
23. Add promotional information, set and save.
24. Add website link information and save after setting.
25. Other types of additional information can be added as needed.
26. Finalize your budget, bid strategy, and bid settings.
27. Return to the campaign page to make any necessary adjustments, such as device preferences.
28. Set the start and end time of the advertising campaign and delivery schedule.
29. Save all changes.
30. The ad is created and can be put online after approval.

Why choose Bing for cross-border e-commerce promotion?

Extensive user coverage

Bing provides search services to more than 500 million users, especially in Europe and the United States, with extremely high coverage.

High user quality

According to research, Bing users have high purchasing power, making it an ideal platform to attract high-quality customers.

Powerful technical support

Thanks to the strong support of Microsoft, Bing can provide stable and reliable technical support.

Strong resource cooperation

By cooperating with platforms such as Yahoo and Facebook, Bing can achieve wider advertising exposure.

Outstanding value for money

Compared with Google AdWords, Bing’s advertising cost is lower and it also provides flexible delivery options.

To sum up, no matter from the perspective of technical strength or market performance, Bing is a high-quality marketing channel worthy of consideration by cross-border e-commerce.