Basic knowledge of cross-border e-commerce promotional emails and techniques for highlighting selling points

Promotional emails are an indispensable part of cross-border e-commerce. They not only help maintain communication with old customers, but also attract new customers and increase company sales and brand loyalty. This article will explore how to write special offer promotion emails and highlight their selling points to increase market response.

The importance of promotional emails

Promotional emails are a proven way to promote your products. Through special offer emails, holiday promotion emails, etc., companies can deepen customers’ understanding of products, drive sales, and improve customers’ brand loyalty. Data shows that 49% of customers are willing to receive promotional emails on a weekly basis, and email marketing is regarded as one of the main drivers of customer acquisition and retention.

Core elements of special promotion emails

Email title

Email subject lines should be short and attractive to make customers want to open the email. Using words that include discount numbers and a sense of urgency, such as “off,” “save,” and “limited time,” can effectively motivate customers to take action. Examples include: “Don’t forget your 10% off!” and “Enjoy €15 off every €60 spent!”.

Email text

The main text should be concise and clear, focusing on product specials and promotional information. In terms of visual effects, it is recommended to use pictures and text to avoid lengthy text. Information should include company name, link, discounts, event time and scope. For example, discount information can be displayed in the form of vivid posters designed to be clear to customers at a glance.

Call to action (CTA)

Effective marketing strategies often include a clear call-to-action (CTA), such as “Call now” or “Buy now,” to guide customers to take action through simple and clear instructions. [3] In order to increase the click-through rate, you can combine specific promotional information and CTA, such as “Up to 40% off, SHOP NOW!”.

Highlight the importance of selling points

In order to attract customers’ attention, you can ask questions at the beginning of the email, such as “Would you like to reduce your rising domestic fuel costs?” In the following content, you should emphasize the unique advantages of the product and promotional efforts to ensure that customers understand The practical benefits of promotion.

For product promotion during traditional festivals such as Halloween, sellers can launch seasonal products based on market trends, such as home decorations, DIY handicrafts, etc., and stimulate customer participation through unique promotional activities. The setting of selling points can also use the showcase function of the platform to optimize product information. Marketing features should be carefully designed according to customer needs to improve the effect of search display.

Through the above measures, the open rate and conversion rate of cross-border e-commerce promotional emails can be greatly improved, thereby achieving the purpose of increasing sales and brand exposure.