Detailed explanation of cross-border e-commerce platform operating rules and product selection strategies

Cross-border e-commerce platforms have become an important channel for enterprises to expand international markets. In order to stand out in global competition, it is crucial to understand the operating rules and product selection strategies of each platform.

Overview of platform operating rules

Comply with platform requirements and specifications

Each cross-border e-commerce platform has its specific operating rules and requirements, including product quality standards, intellectual property protection, e-commerce transaction rules, etc. Sellers need to fully understand these regulations to avoid violations that may negatively impact their business.

Focus on product quality and supply chain management

Ensuring product quality and supply chain management are the basis for the operation of cross-border e-commerce platforms. Sellers should select high-quality suppliers, establish stable cooperative relationships, and ensure that product quality and delivery time meet user expectations.

Optimize product page design and user experience

Product page design and user experience are directly related to whether users are willing to buy. Sellers should ensure that the page is concise, clear and easy to use, and provide detailed product descriptions, high-quality pictures and videos to help users fully understand the product.

Marketing and Promotion Strategy

Marketing strategy is crucial to increasing product exposure. Sellers can expand brand awareness through search engine optimization (SEO), social media marketing, email marketing, etc.

Customer service and after-sales support

Providing quality customer service and after-sales support helps build good customer relationships. Sellers should set up a customer service hotline, provide online consultation services, and respond to customer inquiries and complaints in a timely manner.

Analysis of product selection rules

Amazon

Amazon focuses on covering all categories, and sellers need to choose products with higher unit prices and that can meet the needs of global consumers.

eBay

eBay emphasizes the importance of platform rules, and products need to be segmented and in line with market trends.

Wish

Wish has developed multiple vertical categories, such as Geek, Mama, Cute, Home, etc., allowing sellers to choose products that are popular with customers.

AliExpress

AliExpress backend data can help sellers analyze the market, sales volume, search index, etc., to judge product development potential.

Shopee

Shopee mainly targets the Southeast Asian market, and the purchasing power of consumer groups is low, so sellers need to pay attention to product prices.

Case analysis

AliExpress platform overseas warehouse rules

• Product details page display
  • After successful release, buyers can see the shipping location information on the details page.
  • The search page supports independent filtering items and exclusive logos to increase exposure opportunities.
  • The delivery period must be less than 3 days, otherwise promotional resources will not be available.

Wish overseas warehouse policy requirements

• Timeliness Requirements

  • Orders must be delivered to consumers within 5 working days.

• Refund Instructions

  • If the item is not delivered for more than 5 working days, the buyer has the right to request a refund.

• Order late arrival rate

  • If the delivery rate exceeds 5% after 5 working days, payment will not be made.

• Rebate rewards

  • Eligible sellers will receive a bonus of 3% of the payment amount.

Cdiscount French cross-border e-commerce platform

• Information required to open a store

  • Enterprise business license, legal person ID card, etc.
  • Brand certificate or authorization letter.
  • Proof of cross-border e-commerce platform operation experience.

• Fees Rules

  • Monthly platform fee: 39.99 euros.
  • Commission rate: 15%, minimum €1.29 before tax.

Conclusion

Cross-border e-commerce platform operating rules and product selection strategies are crucial for sellers. By complying with platform specifications, optimizing user experience, formulating effective marketing strategies, and selecting products appropriately, sellers can succeed in a highly competitive market. At the same time, paying attention to the latest developments and policy adjustments on each platform will help continuously improve operating methods and achieve business growth.

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