Cross-border e-commerce marketing and foreign trade service upgrade trend analysis
As the Internet media environment becomes increasingly fragmented, consumers’ available platforms and consumption behaviors become increasingly diversified. Cross-border e-commerce sellers are facing challenges and opportunities in channel traffic integration capabilities. In order to achieve the best media integration, sellers need to use a combination strategy of different media, terminals, regions and platforms to make full use of the spillover effects between different media, thereby increasing the overall return on investment (ROI).
At the same time, improving users’ communication and creative abilities is also an indispensable part. Currently, short videos have become the main form of advertising materials. Compared with traditional flat materials, they not only reduce the cost of acquiring a single user, but also significantly increase the number of user introductions. Therefore, cross-border e-commerce sellers should keep up with market changes and promptly adopt the latest creative methods to enhance the interaction with potential customers.
The application of technology has also promoted changes in the cross-border e-commerce industry. Through advanced technical architecture and user behavior modeling, the platform is able to collect information in real time, and through intelligent supply chain management driven by artificial intelligence, ensures that high-quality service standards are maintained while selling large-scale goods. Advances in technology not only improve operational efficiency, but also bring new possibilities to cross-border e-commerce.
In the field of foreign trade services, digital transformation has become a general trend. The development focus of cross-border B2B platforms has shifted from information aggregation to transaction guarantees. For example, Alibaba.com, a subsidiary of Alibaba, has significantly improved transaction efficiency and user experience by providing complete online payment functions and transaction guarantee measures. Especially between the end of 2017 and the beginning of 2018, the platform achieved substantial growth in transaction volume and order volume.
In addition, Alibaba.com has also launched a local T/T service for the US market, which reduces the handling fees generated by cross-border payments and further reduces the overall procurement cost of buyers. In order to achieve the goal of full-link service support, the platform also provides a variety of value-added services including inspection and logistics tracking, effectively improving the security and convenience of transactions. Among them, the inspection service is particularly popular. Data shows that the payment conversion rate of orders that choose this service is 64% higher than that of orders that do not choose the inspection service.
It is worth mentioning that international logistics companies such as UPS are also actively expanding their service networks around the world, especially in the Asia-Pacific region. Through a series of measures such as extending pickup cut-off times, improving shipment processing capabilities, and shortening transit times, UPS has not only enhanced its competitiveness in the region, but also provided local companies with more opportunities to expand into the international market.
To sum up, whether it is the innovation of marketing strategies or the optimization of service processes, the cross-border e-commerce and foreign trade industries are developing in a more efficient and convenient direction, aiming to create a better environment for global buyers and sellers. Trading experience.