Direct operation + bonded zone B2C model: Promoting the future development of China’s cross-border e-commerce

1. Overview of background and model

The direct operation + bonded zone B2C model is a typical representative of cross-border e-commerce platforms such as Jumei Overseas Shopping. This model relies on the resources of the bonded area and involves specific categories such as clothing, cosmetics and maternal and child products. Under this model, the platform actively participates in procurement, logistics and warehousing operations through the advantages of the global supply chain, thereby creating an efficient and reliable cross-border e-commerce platform. By combining with bonded areas, merchants can effectively improve supply chain management efficiency, solve traditional logistics problems, and make commodity circulation no longer restricted by geographical and national boundaries.

2. Analysis of advantages and disadvantages of the model

1. Advantages

The advantage of this model lies in its self-operated characteristics, which allows the platform to effectively control supply, logistics, warehousing and other aspects, thereby achieving efficient sales circulation. In particular, products with in-demand characteristics such as maternal and infant products can attract a large number of consumers. Moreover, the time from placing an order to receiving the product is greatly shortened, improving user experience and conversion rate.

2. Disadvantages

However, this model also has some shortcomings. First of all, the product categories are relatively limited, mainly hot-selling products and standard products. Differences in commodity inspection and customs policies in different regions make certain commodities inaccessible in specific regions. For example, Guangzhou’s policy restricts the import of some goods. In addition, the financial pressure on the platform cannot be underestimated. Investments in logistics, marketing and user subsidies require a large amount of capital support.

3. The combination of bonded zones and China’s foreign trade

The establishment of the bonded zone aims to attract foreign investment and promote the development of foreign trade. In recent years, with the rise of cross-border e-commerce, the support of bonded zones for e-commerce platforms has become increasingly obvious. In 2015, China’s cross-border e-commerce competition intensified, and bonded zones became the core vocabulary, which greatly promoted the development of the imported e-commerce market. Currently, only seven bonded zones have obtained cross-border e-commerce pilot qualifications, further promoting the formation of this ecosystem.

4. Logistics and Policy Impact

The new cross-border e-commerce model delivers goods through bonded areas, which significantly reduces international logistics costs, while improving delivery efficiency and providing consumers with a better shopping experience. Compared with traditional purchasing methods, the overall purchasing cost is significantly reduced and the consumer experience is greatly improved.

Changes in customs policies are also accelerating the development of cross-border e-commerce. After the implementation of the new cross-border e-commerce tax reform policy, the value-added tax and consumption tax on the import link have been reduced, allowing both consumers and enterprises to enjoy benefits. At the same time, when companies choose bonded zones, they need to pay attention to the supporting policies and regulatory innovations in each region in order to take advantage of the competition.

5. Conclusion

To sum up, the direct operation + bonded zone B2C model has performed well in improving cross-border e-commerce efficiency and consumer experience. However, to realize the comprehensive development of cross-border e-commerce, we need to pay attention to the inclusiveness of policies to help more small and medium-sized enterprises participate in this magnificent cross-border e-commerce scenario. At the same time, traditional foreign trade should also actively adapt to this new model in order to gain a foothold in international trade competition.