Sponsored Products backend settings are divided into automatic advertising and manual advertising. Automatic advertising means that Amazon places the seller’s advertisement based on the seller’s product information. This kind of advertising has a high exposure rate but is not accurate enough; manual advertising requires the seller to set it up by himself. Keywords, the seller’s…
Sponsored Product Ads. Sponsored Product Ads are the most common type of advertising, and ads will be displayed simultaneously on mobile and computer. Products marked “Sponsored” on the computer search results page and product details page are paid product advertisements. It should be noted that only products (Listing) with a golden shopping cart (BuyBox) can…
For sellers who use FBA to ship goods, it is inevitable to encounter FBA withdrawal during operations. So, how should sellers deal with FBA withdrawal? 1. Reasons for FBA withdrawal Generally speaking, there are four main reasons for FBA withdrawal: The product has been unsaleable for a long time, resulting in excessive storage fees. The…
For sellers, it is inevitable to encounter return problems. At this time, what sellers need to do is to handle FBA returns as wisely as possible to reduce their losses. 1. Several situations of FBA order returns (1) The buyer has not received the goods If the buyer initiates a return, the goods have not…
Although FBA can bring many benefits to sellers, not all products are suitable for FBA. The following products are not suitable for FBA 1. Products that are too large or too heavy Amazon often adjusts FBA charging standards for large items. and overweight items require a small fee. If the product is large or heavy,…
In 2018, the cross-border e-commerce industry showed explosive growth. However, with the influx of capital and a large number of sellers, the European and American markets, the main battlefield of cross-border e-commerce, have changed from “deep dive in the blue ocean” to “blood in the red ocean”. “Fight”, the seller’s profits are getting smaller and…
Generally speaking, the number of products in a store ranges from 50 to 80 models to 300 to 500 models. It is unrealistic to optimize everything. So just like diagnosis, sellers only need to optimize the top 20 products with better data. Store optimization has an important impact on the title, main image, detail page…
Currently, more and more sellers are focusing on emerging markets, such as Asia, the Middle East, Latin America, Africa and other places where e-commerce is in its infancy. In recent years, in the global cross-border e-commerce market, the Latin American e-commerce market, as an emerging market, has full potential. First of all, Latin America’s population…
If the goods shipped to Amazon are not properly pre-processed or labeled, unplanned pre-processing services will need to be implemented at Amazon fulfillment centers. FBA for multi-channel orders can also be used to fulfill orders generated on non-Amazon websites. Many sellers sell products on other e-commerce platforms while working on Amazon. When a product on…
In recent years, from the perspective of Chinese sellers, the four major cross-border e-commerce platforms are: Amazon, eBay, Wish and AliExpress. The annual cross-border sales of these four major platforms are in the hundreds of billions of dollars, and their daily visits and traffic are more than ten times that of ordinary small platforms. First…