Generally speaking, the number of products in a store ranges from 50 to 80 models to 300 to 500 models. It is unrealistic to optimize everything. So just like diagnosis, sellers only need to optimize the top 20 products with better data.
Store optimization has an important impact on the title, main image, detail page image, and attribute details of the product.
First of all, sellers need to check which keywords are not exposed or have less exposure in the title. Open the backend product analysis on the AliExpress seller side, select the product that needs to be optimized, expand the data, and click “Keyword Analysis”.
Translate the top 10 exposed keywords into Chinese (except sellers who understand foreign languages), compare the product information titles that need to be optimized, exclude exposed keywords from the title keywords, and finally leave unexposed keywords. keywords or keywords with less exposure.
Select keywords that are more popular and match the product, and replace them with the remaining keywords in the title. Take the dress product as an example.
For example, the keyword Beach dress in the title is not among the top 10 exposed keywords. Based on the product attributes, a product-related keyword Tight dress (Tight dress) is found in the hot search terms. Tight dress), replace Beach dress with Tight dress.
Observe whether the product exposure has increased after 7 days of exposure to keywords. Optimize 1 to 2 keywords each time.