When viewing the in-site advertising report, especially the automatic advertising report, you will see a lot of strings starting with “b00”, that is, ASIN codes. Many ASIN codes are displayed in large quantities, and the conversion rates vary. High conversion rates naturally make people happy, but ASINs with a lot of clicks (click volume), high…
During the operation of advertising, you will encounter various situations. The following is an explanation of these typical situations that often occur. Situation 1: There is delivery, but no display (there is delivery, but low exposure) There are three reasons for this situation: low advertising bid; wrong product category: keyword weight is too low or…
Shopee is a popular cross-border e-commerce platform in Southeast Asia in the past two years, and now the number of Chinese sellers on the platform is increasing. Compared with other cross-border e-commerce platforms, the biggest feature of Shopee is that it has a dedicated customer communication channel, which is relatively convenient. Regarding Shopee seller customer…
VAT low-rate products in the UK refer to specific goods or services that are subject to a lower rate of Value Added Tax (VAT). These products cover a variety of areas, including food, books, medical supplies, etc. This article will introduce the background and applicable regulations of VAT low-rate products in the UK, and provide…
In the process of on-site advertising and optimization, sellers also need to pay attention to keyword bidding and deduction, keyword quality score, advertising product ranking principle, etc. Under the current Amazon advertising ranking algorithm, the display ranking of advertising products is not simply based on keyword bidding as the only measurement indicator. In addition to…
For in-site advertising, “delivery is the foundation, and optimization is the guarantee”. As the number of sellers increases, more and more sellers find that the cost of in-site advertising is getting higher and higher, and the effect is getting worse and worse. Many sellers are even in a very embarrassing situation: after delivering advertising, the…
There are a series of unfair terms in South Korea’s maritime trade, and many freight forwarders are not very clear about this, which leads to a series of problems. You can learn more about it through the following eight questions and answers about South Korea’s shipping, which can also be used as a reference. 1.…
Yahoo promotion requires Yahoo authorized agents to open promotion accounts and pre-charge advertising fees before advertising can be placed. If you are going to place Yahoo ads, you can open an account and recharge through Yahoo authorized agents, and then conduct advertising promotion. Next, let’s take a look at the detailed promotion steps of Yahoo.…
In the latest version of Amazon platform, Amazon platform has adjusted the layout of product details page. The biggest change is to change the two columns of “watch again and again” and “buy again and buy” to “4 stars and above” (four stars and above) advertising position. This adjustment means that the natural traffic entrance…
For self-employed individuals or companies planning to do business in the UK, it is very important to apply for UK Value Added Tax (VAT) registration. This article will focus on the relevant steps and key points of applying for UK VAT by yourself, and provide you with dry information. 1. Understand the importance of UK…