Another country that dominates the e-commerce sales market in Africa is Kenya, located in eastern Africa. In 2019, Kenya had 9.48 million e-commerce users, second only to Nigeria and South Africa. But compared with Nigeria and South Africa, Kenya’s performance in e-commerce is not optimistic. In 2018, the total revenue of Kenya’s e-commerce market was…
Africa has great advantages for the development of e-commerce, but behind these advantages, there are also very difficult objective obstacles. (I) Backward infrastructure It is a well-known fact that Africa’s infrastructure is weak. Although it is improving, it is still the main bottleneck for Africa’s development. Imperfect infrastructure makes it difficult to build a logistics…
Nigeria has a population of 196 million, making it the most populous country in Africa. In 2018, Nigeria’s gross domestic product (GDP) exceeded $400 billion, making it the largest economy in Africa. Nigeria is also the largest gathering place for e-commerce in Africa, with the largest number of e-commerce websites in Africa. About 40% of…
Kikuu was founded in 2015. Like Kilimall, it is also an e-commerce platform founded by Chinese. Kikuu mainly targets white-collar workers. The platform sells a wide variety of products, and the best-selling categories include: fashion shoes and clothing, watches and jewelry, children’s toys and other products that young people like to buy. With two powerful…
Kilimall is the second largest e-commerce platform in Africa. It was founded in Nairobi, the capital of Kenya, by former Huawei employees in 2014. It has opened three sites in Kenya, Nigeria and Uganda. As of May 2019, the number of registered users on the Kilimall platform has reached more than 10 million, and the…
Jumia was founded in Nigeria in 2012 and successfully listed on the New York Stock Exchange in April 2019. It is currently the largest full-category e-commerce platform in Africa. The platform has a variety of product types, selling shoes and clothing, electronic products, cosmetics, mobile phones and other categories. Its business covers 14 countries including…
I. Introduction to Dafiti Platform Founded in 2010, Dafiti is an e-commerce platform focusing on fashion footwear products. It offers more than 125,000 products and 2,000 domestic and foreign brands, including clothing, footwear, accessories, beauty products, home furnishings, sporting goods, etc. Its website has 35 million visitors per month. After its success in the Brazilian…
South Africa is the second largest economy in Africa. Although South Africa’s e-commerce started late – in 2016, the country’s online retail sales accounted for only 1% of the country’s total retail sales, but the development speed is impressive. (I) Huge potential consumer group South Africa has a population of nearly 57.88 million, of which…
B2W Marketplace is the largest e-commerce company in Brazil. It has expanded very quickly and has merged nearly ten local Brazilian e-commerce websites. Its three platforms, Americanas, Submarino and Shoptime, have become the benchmarks of the Brazilian e-commerce industry, accounting for more than 50% of the market share of Brazil’s online retail industry. In addition,…
The average age of African users is only 19.7 years old, which is very young. They are a group that constantly pursues trends and fashion. The best-selling categories of African fashion products are also very wide, including clothes, shoes, bags, watches, wigs, accessories, makeup and dresses, and all fashion-related items. The hot-selling categories include: 1.…