What are the advantages and disadvantages of the jumia cross-border e-commerce platform
Analysis of advantages and disadvantages of Jumia cross-border e-commerce platform Jumia is one of the largest e-commerce platforms in Africa and currently has operations in 11 African countries. As a cross-border e-commerce platform, what are the advantages and disadvantages of Jumia in the market? Advantages 1. Rich product categories Jumia provides consumers with clothing, footwear,…