Take how Jumia improves product SKU quality as an example
Jumia is an e-commerce platform operating in Africa. Its online sales are equipped with consumer goods, electronic products, home appliances, fashion accessories, toys, Cosmetics and consumer goods, etc. SKU (stock keeping unit) plays an important role in any e-commerce platform. Therefore, Jumia must take some necessary steps to improve the quality of its SKUs in order to provide the best experience to its customers and take a leading position in the market.
Methods to improve the quality of Jumia product SKUs
In order to improve the quality of Jumia product SKUs, the platform can take the following methods:
1. Keep data updated
On the Jumia platform, there is a lot of detailed information about products. Jumia should ensure that its database is up to date at all times, as vendors may change product information. If the information listed on the page does not match the actual product information, consumers will believe that the reliability of the platform is threatened. Therefore, keeping data updated is key to improving the quality of Jumia product SKUs.
2. Standardized product information
Standardization of product information is crucial to improving SKU quality. It helps ensure that the information provided by all suppliers is consistent and consumers can easily compare products from different suppliers. Standardization also helps Jumia easily manage large amounts of product information and avoid conflicts when the system is upgraded.
3. Streamline the SKU list
The larger the number of products, the more difficult it is to manage the data. Jumia should streamline the SKU list and only keep products that sell quickly, are popular, and sell well. Not only does this make data management easier, but it also improves product quality because consumers are more willing to buy items that sell quickly, which also indicates greater market demand.
4. Add more quality pictures
Many consumers like to see pictures when buying products because it can help them better understand the product. Jumia should allow suppliers to add more high-quality product images so that consumers can better see the details of the products, thereby reducing return rates and improving customer satisfaction.
How can we better understand SKU quality?
SKU quality is a key indicator to measure the platform¡¯s product management capabilities. If the SKU quality is poor, the following problems will occur on the platform:
1. Trust problem
Once Jumia customers have doubts about the product information on the website, they will not buy the product. Trading volume and profits will subsequently decline.
2. After-sales problems
If product information is inaccurate or product pictures are lacking, consumers will encounter after-sales problems. This consumes more time, money and resources to manage returns and refunds.
3. SEO issues
If product information is inaccurate or incomplete, search engines will not be able to identify more keywords or attributes of the platform. These keywords and attributes can be important factors in improving SEO rankings.
Conclusion
Improving SKU quality is one of Jumia¡¯s key goals, as it helps the platform improve customer satisfaction and profitability. Only by updating data, standardizing product information, streamlining SKU lists and adding high-quality product images can Jumia better manage product information, attract more consumers and build a trustworthy reputation.