Jumia platform entry conditions and store opening process
Jumia, a cross-border e-commerce platform, was founded in 2012 and is one of the largest e-commerce platforms in Africa, currently covering 29 countries in Africa. If you want to expand into the African market, then Jumia is a platform you can’t miss. However, as a new merchant, I don’t know the entry conditions and store opening process of the Jumia platform. Today we will share the relevant content.
Settlement conditions
First, you need to meet the entry qualifications of the Jumia platform. The specific conditions are as follows:
You need to have a legal company, which can be a self-employed individual, a private enterprise or a large company
Both local and international merchants can settle in
You need to have a stable supply channel and sufficient inventory to meet order demand
You need to have a certain supply of products in the categories provided by the Jumia platform. Merchants who cannot provide supply will not be allowed to settle in
You need to have certain e-commerce operation experience and can provide professional customer service on the Jumia platform to ensure customers’ shopping experience
Store opening process
After meeting the entry requirements of the Jumia platform, you can start the application.
Step 1: Visit the official website of Jumia platform and select “Join Jumia”
Step 2: Fill in the application form and submit relevant information and materials, including company name, product information, merchant information, etc.
Step 3: Wait for Jumia platform review, which usually takes 5-7 working days. If the review is passed, you will receive a confirmation email
Step 4: Register a Jumia platform merchant account and upload product information, prices, etc. on the merchant platform
Step 5: Start selling and accepting orders. Jumia platform can provide relevant warehousing, logistics, customer service and other support.
How to increase store exposure and sales
After opening a Jumia store, you can take the following measures to increase store exposure and sales.
Optimize product information and page design
Optimize product pricing strategy
Provide high-quality customer service, including answering customer questions and following up on order status in a timely manner
Participate in promotional activities held by the Jumia platform to increase product exposure
Promote stores through multiple channels, such as social media, search engines and blogs
How to solve after-sales problems
On cross-border e-commerce platforms, after-sales issues may become a more difficult problem. If not handled properly, it will have a very negative impact on customer experience.
In order to effectively solve after-sales problems, it is recommended that you take the following measures:
Establish a sound after-sales service system, that is, timely response, timely feedback, and provide feasible solutions
Be good at communication, actively resolve customer complaints, and avoid disputes
Continuously learn after-sales service skills, communicate and learn with other merchants, and improve your after-sales service level
Take some measures to prevent after-sales problems from occurring, such as ensuring product quality and logistics speed
Conclusion
As one of the largest e-commerce platforms in Africa, Jumia provides huge opportunities for Chinese companies to expand into the African market. I hope this article can help you settle in the Jumia platform, and I also wish you more and more success on the road of cross-border e-commerce!