From e-commerce to WeChat business to DouShang: the evolution and development of business models In recent years, with the rapid development of the domestic Internet, it has not only changed people’s daily life, but also made China’s Internet penetration rate rank first in the world. No matter how the Internet develops, the competition among major companies is still essentially a competition for traffic, because in the current era where users are king, whoever controls a large number of users will be able to build their own business empire. In this…

Secrets to the success of short videos: the importance of precise positioning and implementation strategies Short videos are rapidly becoming popular on platforms such as Douyin, and how to impress users through precise positioning has become the key to success. When creating short videos, you can accurately position the content from three aspects: industry, audience and individuals to ensure the effective dissemination of content. Industry positioning: determining development direction The primary task of industry positioning is to determine the direction based on personal interests and advantages. For Douyin’s popular categories,…

Analysis of Douyin video publishing strategies and eye-catching title techniques On the Douyin platform, publishing videos is not only a technical job, but also requires certain strategies. Many people will try to post the video a second time or @TikTok Assistant to increase exposure. However, is this approach really effective? This article will explore this topic and provide practical guidance for creators by combining the tricks of eye-catching titles of Douyin videos. Analysis on the effect of posting the video to @Douyin Assistant for the second time First of all,…

How to effectively control the quantity of e-commerce purchases to reduce costs and risks In the e-commerce industry, reasonable control of purchase quantities is an important strategy to reduce purchase costs. Procurement quantity not only involves cost calculation, but also requires cross-department coordination and advance communication with purchasing personnel and suppliers. This kind of cooperation can effectively reduce procurement costs and thereby maximize profits. Take Xiao Zhao (the owner of a Taobao store) as an example. She was solely responsible for purchasing, and when negotiating with cosmetics brands, she obtained…

E-commerce company traffic analysis and profit and loss strategy: comprehensive optimization of operational effects In the e-commerce business environment, traffic analysis is crucial, which is a key factor in determining the effectiveness of operations. Just as physical stores need customers, online stores also rely on traffic. In order to help e-commerce companies better understand their own operating conditions, this article will discuss the analysis of traffic structure and search traffic, as well as the monitoring strategy of profit and loss status. Traffic structure analysis When e-commerce companies analyze traffic structure,…

A complete analysis of negotiation skills between e-commerce companies and suppliers: a comprehensive strategy from inquiry to negotiation In procurement negotiations in the e-commerce industry, it is crucial to master effective negotiation skills. This article will combine a variety of negotiation strategies to provide comprehensive guidance for e-commerce companies in terms of clarifying price trends, gradually reducing the other party’s bottom line, agreement on price, and indirect negotiation. Clear price trends and have strategies for inquiry As one of the key aspects of negotiation, e-commerce companies should be good at…

Cross-border e-commerce tax compliance guide: overseas warehouses, import taxes and individual seller tax issues Driven by the trends of globalization and cross-border e-commerce, many sellers choose overseas warehousing to facilitate management and increase sales. However, whether using overseas warehouses or directly conducting cross-border transactions, tax issues are always the focus that sellers need to pay attention to. This article will comprehensively elaborate on the tax compliance of British overseas warehouses, the tax payment process of imported cross-border e-commerce enterprises, the basic principles of retail import tax and the tax requirements…

Practical Guide to Going Global for APPs and Judging the Suitability of KOL Marketing With the development of globalization, more and more companies choose to promote APP to the international market. The successful case of TikTok undoubtedly provides new direction and hope for APP to go overseas. This article will combine the practical guide for APPs to go overseas and how to judge whether an APP going overseas is suitable for KOL marketing, and provide detailed guidance and suggestions for cross-border sellers. Practical Guide to Going Overseas APP 1. Matching…

How to deal with negative reviews on Amazon and strategies to differentiate between Feedback and Review On the Amazon platform, sellers often face negative reviews from customers. How to judge whether these negative reviews are malicious, how to properly handle negative reviews, and how to understand the difference between Feedback and Review are all key to the success of merchants. factor. This article will integrate all aspects of information to help sellers better deal with the challenge of negative reviews. Determine whether the negative review is malicious When sellers face…

Comprehensive strategies for e-commerce companies to take the initiative in negotiations with suppliers In the negotiation process between e-commerce companies and suppliers, it is crucial to take the initiative. This article aims to provide a comprehensive analysis of how to achieve this goal through various strategies. 1. Exploring the opponent’s bottom line and clear goals At the beginning of the negotiation, it is crucial to understand the supplier’s true needs and bottom line. E-commerce companies can gradually find out the other party’s trump cards by listening carefully and asking clever…