Secrets to the success of short videos: the importance of precise positioning and implementation strategies
Short videos are rapidly becoming popular on platforms such as Douyin, and how to impress users through precise positioning has become the key to success. When creating short videos, you can accurately position the content from three aspects: industry, audience and individuals to ensure the effective dissemination of content.
Industry positioning: determining development direction
The primary task of industry positioning is to determine the direction based on personal interests and advantages. For Douyin’s popular categories, such as daily necessities, skin care and makeup, maternal and child care, men’s and women’s clothing, etc., creators should choose an area that can give full play to their own advantages to focus on operations. Remember, a Douyin account needs to focus on one industry and cannot change the content theme at will. This can help users understand your professionalism more clearly.
After determining the industry, it is necessary to subdivide the field and optimize the depth and breadth of the content. For example, Li Jiaqi, the “lipstick brother” in the cosmetics industry, has successfully gathered a large number of users interested in the content by focusing on sharing lipstick content, demonstrating the importance of industry positioning.
Population positioning: clarify the target audience
The basis for finding target customers is to clearly understand the preferences of the audience. Creating vertical content related to your product is crucial. For example, if you are selling books, you can share short videos related to success learning; if you are a clothing merchant, you can post dressing tips and videos. This highly vertical content can not only increase the value of the content, but also more accurately attract potential fans related to the product, thereby achieving effective monetization.
Personal positioning: display individual characteristics
Personal positioning is the process of designing a user image based on one’s own characteristics and strengths. Take a parenting expert as an example. If you are a mother of a two-year-old child, sharing parenting knowledge and related products can increase your affinity with similar users. Therefore, displaying a clear persona can increase users’ trust and encourage them to make repeat purchases instead of just a one-time transaction.
In short, high-quality short video creation is inseparable from precise positioning. Through clear positioning of industries, groups of people and individuals, producers can effectively increase their popularity on the short video platform, thereby achieving a higher business conversion rate. Whether through imitation or innovation, clear development direction and user relationships are key. Continuous practice and learning will help creators further consolidate their positioning and influence.