Practical Guide to Going Global for APPs and Judging the Suitability of KOL Marketing
With the development of globalization, more and more companies choose to promote APP to the international market. The successful case of TikTok undoubtedly provides new direction and hope for APP to go overseas. This article will combine the practical guide for APPs to go overseas and how to judge whether an APP going overseas is suitable for KOL marketing, and provide detailed guidance and suggestions for cross-border sellers.
Practical Guide to Going Overseas APP
1. Matching Influencers
Please ensure that the blogger’s content matches the overseas brand’s target users, or that their audience matches the overseas brand’s key demographics, in order to leave a deep impression on the audience the overseas brand wants to attract. Working with celebrities or social media stars in general is too broad and may not connect with the overseas brand’s ideal users. Micro-influencers, who have a larger-than-average following but are not celebrities, are often well-suited for this type of activity.
2. Platform selection
TikTok, Instagram, Snapchat, Facebook, and YouTube are the mainstream platforms for KOL marketing. Sellers need to understand how the app’s target group overlaps with the platform’s core audience.
3. Product testing
Bloggers are quite picky, especially for those with greater influence. No one will be willing to promote a product that has not passed the testing stage and has serious flaws. Therefore, overseas APPs should ensure that their products have been properly tested before starting marketing activities. Otherwise, not only is the brand’s reputation at risk, but so is the blogger’s reputation.
4. Discount codes and links given away
Give KOLs personal discount codes or download links that their followers can use to purchase the app or unlock premium versions.
5. Development of high-quality materials
Provide materials for KOL blogs, such as screenshots and app video trailers. At the same time, developers also need to prepare a set of recommendations to introduce the USP (unique selling point) of the APP.
6. Provide sufficient creative freedom
Bloggers have their own style and creative identity, and that’s what makes them attractive to their fans. Therefore, let bloggers freely access the applications that need to be promoted and share real experiences instead of providing routine scripts.
How to judge whether an overseas APP is suitable for KOL marketing?
1. Can it attract target users?
Sellers need to have a clear idea of the appeal of APP products and understand whether they can attract enough customers or users through KOL marketing. Methods to measure the appeal of an application include: understanding how often this type of application is mentioned; analyzing similar competing products on the market; investigating whether the target group is interested; and testing whether the application can arouse the interest of target users.
2. Is it well designed?
Design is a key part of brand building. When the APP design is professional enough, the marketing plan will be easier to implement. Good design helps deliver a unique value proposition, prove a brand’s credibility, and build user loyalty.
3. Whether it has social influence
Social media is the core of KOL marketing. If you have a social media presence, you can leverage this to increase audience engagement. However, it is not wise to launch KOL marketing on all channels at the same time. It is recommended to start with a small number of channels.
4. Is the KOL suitable?
KOL marketing needs to determine the appropriate KOL based on audience type, content type and style. For example, apps targeting fashion or retail should contact bloggers in related fields.
The above is the practical guide for APP overseas and related content on how to judge whether an overseas APP is suitable for KOL marketing. I hope it will be helpful to cross-border sellers. Lianlian International is committed to helping users conduct cross-border business more efficiently through professional services.