Guide to various strategies and practical tools to increase Shopee sales

As the largest cross-border e-commerce platform in Southeast Asia, Shopee has attracted many sellers to join due to its large population base and huge online consumption potential. For novices and sellers currently operating the Shopee platform, methods to increase revenue and sales are crucial. The following are some suggestions and practical auxiliary tools to increase Shopee sales.

Optimize store comprehensive score

Sellers need to work hard to improve the store’s overall score, which is directly related to buyers’ evaluation of the product. The comprehensive score takes into account multiple factors such as product quality, seller service, logistics speed, other buyer reviews and customer service response speed. The Shopee platform requires sellers to respond to user questions within 12 hours to achieve qualified customer service standards.

Settings of store homepage

The appearance design of the store homepage has a significant impact on sales. Sellers need to pay attention to the design of the first picture, category product module and text description on the homepage to make it beautiful and concise to attract buyers’ attention.

Product selection and market analysis

When sellers choose to list new products, they must have a deep understanding of the products and their performance in the market. This includes not only customer feedback, but also the analysis of front-end market data. If you lack data analysis skills, you can choose to use relevant data software to assist decision-making.

User experience and fan maintenance

Good user experience is crucial, and sellers should pay attention to product after-sales service and maintenance of fan relationships. Shopee is not only an e-commerce platform, but also a social platform. By regularly holding store promotions and launching new products, we can effectively maintain our fan base.

Use Shopee marketing tools

Shopee’s backend marketing tools, such as follow-up gifts, discounts and coupons, can significantly increase the store’s traffic conversion rate. Setting up follower gifts can quickly increase fans, accumulate private domain traffic, and thus boost order volume. The conditions for users to receive follower gifts include not following the store, never receiving follower gifts, and entering and following the store during the event.

Steps to set up follower gift

Sellers can set it up through “Seller Center > My Marketing Activities > Attention Gifts”. The validity period, type, discount amount and other settings of the activity need to be planned in advance to attract more users’ attention. Research shows that providing follow-up gifts worth NT$50 to NT$100 can effectively increase user interest and participation.

Commonly used seller assistant tools

With the booming development of the digital economy, sellers can use some auxiliary tools to improve operational efficiency:

1. Shopee Fans: This tool supports multi-account management, data collection and rapid fan increase, and is suitable for efficient store operation.

2. Miandoudou Management Software: This tool allows sellers to manage the customer service of multiple stores at the same time, improving the convenience of multi-store operations.

3. Super Store Manager Cross-Border Edition: Helps sellers with product collection, optimization and order viewing. Its functions cover the entire process from editing to listing products, which is especially important for novice sellers.

Through the above methods and tools, sellers can effectively improve their sales and operational efficiency on the Shopee platform and achieve better business performance.