After completing the product selection, the seller will start to release the product. What information do you need to prepare for releasing the product? The first step in releasing a product is to design a title for the product. The seller wonders: Is the product title the name of the product? Can I just write the name of the manual?
[Preparation required]
1. Have products suitable for sale on AliExpress;
2. Have an AliExpress account and have completed the identity verification of the account;
3. Complete the product selection work.
[Operation skills]
1. Understand the composition of the title.
The seller’s idea is actually too simple. On the AliExpress platform, the title plays a vital role in attracting traffic, and the selection of keywords in the title is the top priority. The role of the title is to help buyers quickly find the products they want. For sellers, the role of the title is not just that. The title is to allow more buyers to search for the product. Designing a title is a technical job and should be studied seriously. How can I get to the front and be familiar with the face? This involves the platform rules of AliExpress. AliExpress’s ranking rules are mainly based on relevance and commercial analysis. The platform will push the most suitable words, the best quality or the ones that everyone likes to buy to consumers. Each title has three parts: core words, traffic words and attribute words.
2. Understand the process of title design.
The detailed process of title design is to collect data (data vertically and horizontally), analyze data (get a word list), and set the title. The way to collect data is the same as product selection, but we should pay attention to words and divide the words into categories such as top hot search words, attribute words, modifiers, single product names, and store names.
You can use the “three-paragraph method” to create a title. The three-paragraph method means that the title consists of core words + attribute words + traffic words.
The core word refers to what the product itself is. The core word should be a hot word in the industry, also called a big word, a word with a huge search volume. It affects the ranking and click-through rate.
The attribute word should be able to extract the characteristics of the product, including length, color, etc., such as lace, plus size, hand made, etc.
Traffic words refer to words that can bring traffic. These words are not specific to a particular product, such as 2018, popular, and the latest.
Core words are the unchanging part, attribute words are the variable part, and traffic words are the replaceable part.
3. Understand how to set different types of product titles in batches.
(1) Hot items.
Features: Devoting the vast majority of manpower, material resources, and financial resources.
Strategy: core words + modifiers + attribute words.
Hot items are words that compete with large sellers. Big words should be used. Only big words can bring enough traffic.
(2) Traffic-generating items.
Features: Advertising expenses are not as much as hot items. They are used to sign up for activities and expand the source of store traffic (preparatory hot items).
Strategy: core words + modifiers + attribute words + secondary hot words.
The traffic-generating items should be considered small hits. The idea of setting titles is the same as that of hits, but because they are small hits, the words we use are relatively small so as not to steal the limelight from the hits.
(3) Profitable items.
Features: They are responsible for bringing natural search traffic to the store.
Strategy: Core words + attribute words + traffic words.
Except for the hits and traffic-generating items, all other items in the store are called profitable items. The titles of these products are set in the most primitive way.