Detailed explanation of Alibaba International Station marketing strategy: from visitor marketing to intelligent marketing plan
Alibaba International Station provides suppliers with a variety of marketing tools and services, designed to help suppliers increase brand awareness, promote product sales, and effectively connect with potential customers.
Visitor Marketing: Seize every opportunity
Visitor marketing is one of the important marketing methods on Alibaba International Station platform. Suppliers can evaluate visitor quality and develop targeted marketing strategies by analyzing the data provided on the visitor details page, such as visitor source, number of views, length of stay, etc. It is worth noting that Alibaba has added an identity verification mechanism for buyers to ensure the effectiveness and authenticity of marketing. In order to improve the marketing success rate, it is recommended to complete the marketing application within 48 hours.
Brand marketing: shaping brand image
Brand marketing is crucial to improving brand effectiveness. Alibaba International Station provides a variety of payment tools including celebrity broadcast, aspiration, top exhibition, and brand direct access to help merchants leave a deep impression in front of buyers. Among them, “Awarding” helps merchants quickly gain attention by displaying brand information at the top of the search results page; while “Top Exhibition” ensures that merchants’ products are always at the top of search results and increases global coverage through multi-site exposure.
Data analysis and optimization: improve marketing efficiency
The analysis of marketing data is crucial to optimizing marketing strategies. Alibaba International Station provides detailed through train data reports to help merchants understand the effectiveness of advertising and adjust strategies accordingly. In addition, by analyzing FanTong data, merchants can better understand fan preferences and take corresponding measures.
Intelligent marketing plan: extending product life cycle
Merchants can also take advantage of Alibaba International Station’s smart marketing plan to extend the life cycle of their products. According to the needs of different stages, choose appropriate marketing strategies, such as the “test product testing” plan during the trial marketing period, the “hot product promotion” during the marketable period, and the “inventory clearance” plan during the decline period.
Looking back at remarketing: improving conversion rates
Looking back remarketing is based on the re-display function of top-level booths, which deepens buyers’ impression of the brand by re-displaying top-exhibition products. According to statistics, 30% to 40% of buyers who have seen the top booths see the products again within 7 days, which helps to increase the click conversion rate.
Video Marketing: Enhance Interactive Experience
Video marketing is a new marketing method that has emerged in recent years. Alibaba International Station has launched the True View short video channel, which allows merchants to upload content-based videos to attract buyers by displaying product information, merchant updates, discounts, etc. Video production needs to follow specific specifications, including but not limited to stable picture, up to standard definition, no titles or watermarks, etc. Proper use of video can significantly increase product exposure and order conversion rates.
Through the comprehensive use of the above-mentioned various marketing methods, suppliers of Alibaba International Station can not only enhance their own brand influence, but also effectively promote sales growth.