How to effectively use Alibaba International Station RFQ for marketing: strategy and practice

The RFQ (Request for Quotation) module of Alibaba International Station, also known as direct purchase, is an efficient online foreign trade channel for buyers and sellers to complete the process from reaching an intention to completing the order. In this module, buyers proactively post procurement requirements, and sellers can independently select suitable buyers to make quotations. This mechanism can not only greatly improve buyers’ procurement efficiency, but also help sellers better complete order conversion, thereby acquiring more high-quality buyers.

Steps to use RFQ for marketing

Step one: Customize RFQ

Customizing the RFQ for Alibaba buyers’ purchasing requirements can greatly improve the success rate of orders. To this end, sellers need to seize keywords and set the five most popular core keywords to achieve the most effective work in the least time. The specific operations include logging into Alibaba → Procurement Direct → Manage RFQ → My Customized Search → Add Customized Search.

Step 2: RFQ review and quotation

Once the seller receives the RFQ notification email, the seller should click the “View and Quote” button in the email, fill in the product price, company advantages and any details that require further communication with the buyer online, and submit an online quotation. Be careful not to directly Reply to system email. In addition, you can also directly log in to My Alibaba (path: Procurement Direct→Received RFQ), or directly visit the http://sourcing.alibaba.com/ page to search for RFQ, and click the quote now button to quote.

Step 3: Specific quotation

On the quotation page, the seller needs to fill in the quotation form and quotation details. This step involves specific quotation operations and is a crucial link in the entire process.

RFQ entrance for buyers and sellers

Buyer entrance

There are three main buyer entrances to the RFQ section: one is “Submit RFQ” under the “Services” option in the navigation bar of the Alibaba International Station homepage; the other is the “One Request, Multiple Quotes” pane in the middle of the homepage; The third is the location in the seller’s product information interface where buyers initiate inquiries.

Seller entrance

For sellers, there are also three entrances to the RFQ section: RFQ business opportunities, business opportunity subscriptions, and RFQ market. RFQ business opportunities are automatically recommended RFQ lists based on the seller’s industry; business opportunity subscription allows sellers to subscribe to specific product categories and keywords to obtain accurate push; the RFQ market supports sellers to search for relevant RFQs based on their own needs. In addition, the quotation management function can help sellers track the status of all RFQ quotations.

Conclusion

Through the above steps, suppliers on Alibaba International Station can use RFQ more effectively for marketing activities, which not only saves buyers’ time and communication costs, but also shortens the cycle for buyers to learn about suppliers, thereby enabling faster promotion. Order. At the same time, it is also very necessary for salesmen to be proficient in RFQ quotation operations.