After successfully passing the store opening test, the seller’s store will be officially registered on the AliExpress platform. Next, the seller needs to improve the store information and set up store assets to increase the exposure of reviews.
[Preparation required]
The store has been registered and passed the certification, the category selection has been completed, the technical service fee has been paid, and the store opening test has been passed.
[Operation skills]
1. Select the type of store.
2. Set the store name.
After selecting the store type, log in to your AliExpress backend, click “Store Management”, and click “Store Name” on the left to edit the store name. Please pay attention to the following issues:
(1) The store name should be in English characters, and may contain spaces and punctuation marks, but not more than 64 characters;
(2) The store name is unique on the AliExpress platform. The same store can only have one name and cannot be repeated. If the store name is changed to a store name that already exists on the platform, the system will default to an invalid change;
(3) The store name can only be changed once every six months;
(4) The store name must not violate any laws, regulations, or platform rules. For example, it must not contain any product names that violate third-party copyrights, are prohibited, banned, or restricted from selling, or any words that guide offline transactions, or infringe on the legal rights of others.
3. Set up a store’s second-level domain name.
Learn about the AliExpress store second-level domain name application and usage regulations. After understanding the AliExpress second-level domain name application rules, click “Agree and Apply” to enter the second-level domain name self-service application system, where you can apply for a second-level domain name and register a store’s second-level domain name.
4. If you are applying for an official store, set up the brand official direct link and brand story content at the same time.