Traditional marketing is sales-oriented, disseminating product information to consumers through television, advertisements, newspapers, etc., and consumers cannot reflect their own needs. With the advent of the Internet era, the distance between merchants and consumers is getting shorter and shorter. Search engine knowledge has changed the channels for consumers to obtain information, but it cannot solve the problem of consumer feedback needs.
Social network marketing is a very fashionable and efficient marketing method. Social networks are mainly based on the theory of personal connections, and new friends are introduced by friends, and this network of relationships can be expanded indefinitely. With the rise of social networking sites such as Facebook and Twitter, the marketing era has shifted to interaction as the core. Which social networking sites can we use for cross-border e-commerce?
1. Facebook.
The data in the 2016 “Global Social Media Research Overview” was provided by the online statistics website Statista. The report pointed out that Facebook is the real overlord in the world today, with 1.59 billion active users and a market share of 18%. It is 7 percentage points higher than the second place, WhatsApp, a social software that is also under Facebook. Famous domestic cross-border e-commerce companies such as LightInTheBox and DX have created their own official pages on Facebook.
2. VK.
VK is currently the most popular social networking site in Russia and Eastern European countries, which is equivalent to the influence of Facebook in European and American countries. Russian young people are often active on this platform. VK has a very strong stickiness to customers, and users spend even longer browsing time on this site than on Facebook. There are also a large number of Chinese sellers who interact with customers through VK.
3. Twitter.
Cross-border e-commerce can conduct overseas marketing through Twitter. You can also use celebrities on Twitter to promote products, and use the celebrity effect to make millions of fans familiar with the brand.
4. YouTube.
YouTube is the world’s largest video website. Users can share videos and short films on the website. YouTube has a strong influence and communication power. Cross-border e-commerce can carry out marketing on this platform, such as opening a channel, uploading some attractive videos, and inserting product advertisements or letting opinion leaders in key fields comment on videos.
5. Pinterest
Pinterest obtains the registration information of all users, creates a database and analyzes consumer preferences, which can help sellers accurately place advertisements. Sellers can also purchase Pinterest ads for promotion.
6. LinkedIn
LinkedIn has entered China and is called “LinkedIn” in China. If you target graduates or professionals, you can choose this platform for marketing. This platform is essentially a social networking site about professions, industries, workplace social networking and recruitment. It connects with different magazines and is a diversion site for many business magazines and news websites.
7. Tumblr
Tumblr is the world’s largest microblogging site. Microblogging is a new media form that emerged with the development of the Internet. It is between blogs and microblogs. It focuses on expression, social networking and personalized settings. Therefore, cross-border e-commerce needs to pay attention to the expression of content when conducting marketing on Tumblr, integrating the brand into fascinating stories and letting consumers actively spread it.