Jumia seller tool Seller Coach and new pricing mechanism: the key to improving e-commerce store operation efficiency

As Africa’s leading e-commerce platform, Jumia’s Seller Center is a crucial seller management tool for sellers. Among them, the introduction of Seller Coach tools and new pricing mechanisms is designed to help sellers optimize operational processes and improve sales efficiency.

Seller Coach features and suggestions

1. Key data analysis:
   Seller Coach can provide daily and weekly key data of the store, including sales, order volume, conversion rate and other important indicators. These data enable sellers to fully understand store performance and adjust operating strategies in a timely manner.

2. Reprice:
   The tool identifies products with unoptimized prices and uses competitor prices as a reference to recommend sellers adjust pricing to make them more attractive. In this way, sellers can better win the shopping cart Buy Box and increase sales.

3. Restocking Guide:
   Seller Coach helps sellers identify which products are in low inventory or out of stock based on sales in the past 30 days, and provides timely replenishment suggestions to avoid sales losses due to out of stock.

4. Listing optimization and ad adjustment:
   The tool evaluates the product’s listing score and gives optimization suggestions to improve the product’s conversion rate. In addition, it can also identify products that have sponsored advertisements and provide corresponding advertising optimization suggestions to make advertising more effective.

Jumia’s new pricing mechanism

Jumia’s new pricing mechanism simplifies sellers’ operations and removes international shipping costs from the selling price. This mechanism ensures that sellers only need to focus on product costs, profits, return rate costs and commissions, reducing operational complexity.

1. Pricing logic:
   The new pricing mechanism focuses on core costs, reducing the calculation burden on sellers when pricing products, especially for novice sellers. The complex calculations on international shipping costs in the original mechanism are simplified into automatic processing by the system, improving operational efficiency.

2. International Shipping Processing:
   Through this new mechanism, sellers no longer need to pay attention to the calculation of international shipping costs when processing orders. The system will automatically add it according to the product category when the user places an order. This mechanism helps sellers focus more on product quality and inventory management, thereby improving business efficiency.

3. Seller Suggestions:
   Sellers need to remember specific package weight thresholds (such as less than 1.5KG) in order to correctly package and ship products and improve order processing efficiency. For larger or heavier items, it is recommended to use Jumia’s FBJ overseas warehouse model to speed up delivery.

Conclusion

Jumia’s Seller Coach and new pricing mechanism provide powerful support for sellers, allowing them to manage store operations more effectively and improve conversion rates. By effectively utilizing these tools, sellers can not only optimize store performance, but also achieve greater success in a highly competitive market and open up wider profit margins for their e-commerce business.