Jumia Platform Promotions: Guide to Participation Methods and Traffic Drainage Precautions

On the Jumia platform, sellers can effectively attract customer traffic and increase product exposure by participating in regular promotional activities. Jumia launches a variety of promotions every week, and sellers can participate in two main ways: directly joining the promotions provided by Jumia, or utilizing Mabaya’s paid advertising promotion services.

Steps to participate in Jumia promotions

1. Join the platform’s promotions

• Step 1: Log in to the Seller Center backend, find the “Promotions” column, and view the various promotions you can participate in. Each event page contains information on the event’s deadline, time, and pricing criteria.
• Step 2: Click on the selected activity, select eligible products, set the promotional price, and then click “Add to Promotion”. After applying to join, you need to wait for platform review. After the review is passed, the products will be displayed in the promotion area.

2. Participate in Mabaya paid advertising and promotion services

• Mabaya Introduction: Mabaya is a pay-per-click promotion service. Sellers can bid on keywords to get priority display for popular products.
• Participation conditions: Sellers must give their store a score of 3.5 or above and have sufficient inventory. Advertising services require pre-recharge, with a minimum initial requirement of 100 euros. Once the application is approved, the fee will be deducted directly from the account statement.

Application process:

1. Enter the “Promotions” module of the Seller Center and select “Sponsored Products” (products participating in promotions).
2. Click “Boost Your Visibility” to enter the Mabaya system.
3. Select the click package and products you want to advertise.
4. After completing the settings, sellers can check the advertising promotion effect through “Campaign Status” in the Mabaya system.

Notes on traffic promotions

To ensure the success of traffic promotions, sellers should pay attention to the following points:

1. Optimize SKUs and keywords: Good SKU design and effective keywords will increase click-through rates and attention. Sellers need to think about their target consumers and their shopping motivations, ensure that products are clearly categorized and drive customer purchase intentions.

2. Detailed product presentation: Clear pictures and detailed product descriptions are crucial. Product titles, detailed descriptions and picture quality all directly affect consumers’ purchasing decisions.

3. Maintain adequate inventory: Insufficient inventory can lead to delays in product delivery, which can impact customer satisfaction. Keep inventory updated to avoid out-of-stock situations.

4. Reasonable pricing: Sellers need to understand the cost of products and price products according to the latest pricing formula to achieve profit targets.

5. Optimize delivery methods: Strengthen communication and cooperation with postal suppliers to ensure that products can be delivered to customers in a timely manner and improve overall service quality.

Through these operating procedures and balancing considerations, sellers can more effectively implement promotional activities on the Jumia platform, attract more customers and increase sales.