How to efficiently upload and optimize products on the Jumia platform

On the Jumia platform, sellers can upload products in a variety of ways. This article will introduce in detail the method of uploading a single product and quickly creating a product in 30 seconds, and provide a guide to optimizing product titles.

Upload a single product

Step one: Enter the seller center

Log in to Jumia Seller Center, click “Product” (Product Management) > “Add a Product” (Add a product).

Step 2: Select product category

Select the product category you want to sell. When selecting a category, make sure to select the last level of classification.

Step 3: Fill in product information

After selecting the category, fill in the Product Information. The more accurate the product details are, the easier it is to attract customers who can make accurate transactions.

Step 4: Fill in more product details

Product description

After editing the product description, you need to click “HTML” above the text box to convert it to code to prevent the font format of the description text from being lost.

Short description

Short descriptions cannot exceed 8 items. In order to prevent the font format of the short description text from being lost, you also need to click “HTML” above the text box after writing to convert it into code.

Electronic Properties

If the product is a mobile phone or tablet computer, “Electronics Attributes” is a required option.

Step 5: Fill in product pricing

Fill in “Product Pricing”. Things to note when filling in include:

• Size: In addition to the fashion category, the variables of other categories (such as electronics, home furnishing, etc.) can be customized here, while the sizes of the fashion category can only select the existing British size as a variable in the seller center.
• Product barcode: If the SKU created is an internationally renowned product, the internationally unified UPC code needs to be filled in.
• Sales price: When quoting, use “99” at the end of the two digits of the price, such as “$20599”.

Step 6: Upload images

After uploading product images, click “Submit and Finish” at the bottom.

Quickly create products in 30 seconds

Step 1: Search for products

Search for the product you want to sell at the front desk, then click “Sell Yours Here” under the product title to enter the product information filling page.

Step 2: Change product line

Click “More Product Details” on the page and change “Product Line” to the seller’s own product name.

Step 3: Fill in product pricing

Continue to click “Product Pricing” on the page and fill in the SKU quantity and price of the product you want to sell. Then click “Submit and Finish” to create a successful creation.

Product Title Optimization Guide

Character requirements

Product titles can contain up to eighty characters on Jumia, although different sites may have different character requirements. Make sure your title is as short and precise as possible.

Title content

A successful Jumia product title should contain the following elements:

• Brand: If you are selling branded products, make sure you have a brand authorization letter. Non-branded products are usually classified as generic or fashionable products.
• Product Name: Use specific product names rather than overly general terms.
• Attribute words: describe the attributes of the product, such as size, color, etc., and should truthfully and accurately reflect the characteristics of the product.
• Key Features: Emphasize the key features of the product, which helps customers better understand the product.

Writing essential rules

• Use accurate and specific titles.
• Put important keywords at the beginning of the title.
• Refine descriptors.
• Avoid all uppercase letters, numbers, spaces, and symbols.
• Avoid spelling and grammatical errors.
• Avoid changing titles frequently.
• Refer to competitors’ writing methods.

By following the above steps and guidelines, sellers can efficiently upload and optimize products on the Jumia platform, thereby attracting more customers, increasing store traffic, and increasing sales revenue.

Please note that the above content is strictly integrated according to the reference article, and no personal opinions and conclusions are added.