Detailed explanation of Jumia platform policy rules

With the rapid development of e-commerce, the Jumia platform has become the first choice for many merchants. However, in order to maintain fair competition and user experience on the platform, Jumia has formulated a series of strict policy rules to ensure that merchants comply with standards and specifications.

Article 1 Jumia Platform Regulations

First of all, it needs to be made clear that the Jumia platform has the final right of interpretation. For merchants who violate the rules of the Jumia platform, Jumia has the right to take a series of punitive measures, including closing stores. In order to avoid these situations, merchants need to have a thorough understanding of and strictly abide by the following policy rules.

1. OOS-Cancel order

The Jumia platform requires merchants to complete delivery and successfully scan the order within 5 working days after receiving the order (the order status will change to “Shipped”). Orders that fail to be shipped in time will be automatically canceled by the system, and merchants will face OOS (Out of Stock) fines. To ensure compliance with this regulation, merchants should prepare goods and warehouse management in advance.

2. Return-Return

The Jumia platform implements a 15-day no-reason return rule, but if the return is due to the merchant’s fault, the merchant will be fined. Therefore, merchants need to ensure that products on the shelves meet specifications and conduct strict quality inspections before shipment to reduce the return rate due to quality issues. Products with high return rates may be removed from the shelves.

3. Smart QC-failed quality inspection

In order to help sellers reduce return rates, the Jumia platform has introduced a Smart QC policy to conduct spot checks on packages sent to designated warehouses. The content of spot checks includes checking whether the goods are consistent with the order and whether the package label is complete. Through this policy, Jumia aims to improve product quality, ensure a good reputation for the platform and stores, and continue sales growth.

4. Prohibit-Contraband

The Jumia platform lists the list of prohibited items in detail. Merchants should check the list of prohibited items on each site before shipping to avoid fines. This policy is designed to ensure that products sold comply with laws and regulations, thereby safeguarding the reputation of the platform.

5. Fake Products-Fake and shoddy products

The Jumia platform strictly prohibits the sale of counterfeit and shoddy products, and regularly checks products on sale to ensure compliance. If you are found to be selling counterfeit or shoddy products or selling products illegally, the platform will charge a fine based on the situation. Orders containing these products will also be subject to penalties. This policy aims to maintain the credibility of the platform and ensure that users receive high-quality products.

6. Bad Content-products with substandard content

The Jumia platform regularly checks the product content on the site. If substandard products are found, a warning letter will be issued and the merchant will be required to make modifications. If merchants do not make improvements, store traffic will be restricted. For serious cases, Jumia will take measures to close the store.

7. Small notes are not allowed inside the package

The platform prohibits merchants from placing small notes containing seller information or requesting 5-star reviews in product packaging. The first discovery will result in the store being closed for a month, and the second discovery will result in permanent closure of the store.

Article 2 Punishment Mechanism

In order to ensure that merchants comply with the above policy rules, the Jumia platform has implemented a series of punitive measures.

Punitive measures: Order cancellation (OOS)

If the OOS (Out of Stock) rate exceeds 1.5%, the store will be subject to order restrictions. If the OOS rate exceeds 9%, the store will be forced offline.

Penalty: Return

If the return is due to the seller’s fault, a penalty will be charged according to the specific circumstances.

Punitive measures: Failure to pass SMART QC

If a package fails Smart QC inspection, it may result in store restrictions.

Punitive measures: Fake and shoddy products

If merchants sell counterfeit and shoddy products, they will be fined and required to provide relevant documents and authorization letters to prove the legitimacy of the products. For serious violators, the platform may permanently terminate their selling accounts.

Article 3 Definition of counterfeit and shoddy products

In order to prevent the sale of fake and shoddy products, the Jumia platform provides a detailed explanation of its definition. It is prohibited to sell products or product content using brand names or trademarks that are similar or identical to well-known brands, and to use packaging with similar or identical designs from well-known brands. Merchants should avoid listing such SKUs to ensure compliance with platform policies.

In short, it is important for merchants to understand and comply with the policies and rules of the Jumia platform. Only through compliant operations can merchants succeed on the Jumia platform and build a good reputation, thus bringing sustainable growth opportunities to their businesses. At the same time, these policies also help maintain fairness and transparency on the entire platform and provide users with a better shopping experience.