Detailed explanation of Jumia platform Listing standard specification
1. Listing general standards
Product name: The naming rule of “product type + product model + keyword + color” must be followed.
Brand filling: In the “Product” (product management) > “Add a Product” (single creation of SKU)/”Import Products” (batch creation of SKU) interface, directly enter the “Brand” ( Brand) column fill in the brand name. The brand name cannot appear in the product name, and the brand information should be filled in the “Brand” column. For OEM brands that are owned by the seller but cannot be found in the Brand column, you can submit a brand application form through the Jumia backend.
Electronic product attributes: If mobile phones and tablets need to display electronic attributes, if the system is not pre-installed, the interface of the installed system must not be included in the description or picture.
Color Variables: It is recommended to avoid using color as a variable and instead use size or other custom variables.
2. Main image specifications
First image requirements: It must be with a white background and no watermark.
Number of pictures: Up to 3 high-definition pictures can be uploaded.
Content of the first image: The first image must be a front view of the product. Especially for fashion products (such as clothing, bags, shoes, etc.), at least 3 images from different angles must be provided.
Consistency: Make sure the colors and quantities shown in the image match the actual product.
Dimensions: Image ratio is 4:5 or compatible 1:1, recommended size is 680×850 to 2000×2000 pixels, minimum pixel requirement is 500×500, optimal is 850×850.
3. Short description (High lights) specifications
Format requirements: A small black dot must be added before each short description.
Content requirements: concise and clear, highlighting the core parameters of the product.
Formatting restrictions: Paragraphs are not allowed.
4. Product Description Specifications
Separate: cannot be repeated with a short description.
External links: Inserting any external links is strictly prohibited.
Authenticity: The description must accurately reflect the actual condition of the product.
Functional Instructions: Functional products should come with instructions or instructions for use.
5. Fashion category upload specifications
Model requirements: The use of dummy models is prohibited. Live models are only allowed to show the part below the nose.
Image type: The first image should be a front view of the product, accompanied by multiple angles and an image showing material details.
Size label: UK Size is uniformly used. If UK size is not available, a size comparison table is required, which can be placed anywhere in the picture display area or in the long product description.
6. Banned words for Jumia’s SKUs
100% Brand New
Brand New
Original
Genuine
Free Shipping
Spy
Ass
Cock
Imported
Key Features
7. Requirements for refurbished machines in Nigeria and Kenya sites
Quality Level: Level 3A.
Warranty Service: Provide at least 6 months of after-sales guarantee.
Return Policy: Return rate may not exceed 3%.
Accessories: Must be equipped with original accessories.
Function Test: The fingerprint recognition function needs to work properly.
8. Special requirements for electrical products
Plug type: UK plug suitable for Jumia coverage areas, voltage 230V, frequency 50Hz.
Battery products: An electronic version of the MSDS report (Chemical Safety Data Sheet) must be attached to the shipment and sent to the investment manager via email.