Detailed explanation of AliExpress wireless terminal theme activities and marketing strategies

AliExpress wireless terminal theme activities are one of the important means for sellers to increase store traffic and increase conversion rate. This article will introduce in detail the concept, creation method and marketing strategy of AliExpress wireless terminal activities.

What is AliExpress mobile activity?

AliExpress wireless terminal theme activities are a series of promotional activities provided by the platform for sellers to increase store exposure, attract buyer attention and promote sales. Such activities mainly include but are not limited to gold coin activities, wireless trials, limited-time discounts, etc. Among them, gold coin activities are especially popular among buyers.

How to create an AliExpress mobile event?

Create path

• Log in to the seller’s backend and select “Store—Store—Store Decoration and Management—Wireless Store—Enter Decoration—Wireless Activities Page—Add Theme Activities”.

Creation steps

1. Edit the title and show it to the buyer, fill it in carefully.
2. Editing notes: Any text can be entered and will not be displayed to the seller.
3. Select the activity type. There are currently four activity types: promotion, new product, brand, and matching.

Basic functions

• After adding the image, use the mouse to frame the image to add the hotspot area to the lowest position clicked by the buyer.
• You can add one or more clicks, but it is not recommended to add more than three hotspots in the same area.

Marketing Strategy

Use the wireless gold coin activity

• Submit a fully deductible product of US$0.01 to drive other partially deducted products to achieve profitability.
• This activity requires that the store must be a gold or silver store, and the store’s positive rating is greater than 92%, and the DSR product description and seller service rating are both higher than 4.5 points.

Participate in wireless trial activities

• Sellers provide product registration, and buyers apply for trial products at a price of US$0.01.
• The function of the activity is to help new products increase their exposure, promote new product collection and purchase data, and at the same time quickly increase the number of fans of the store.

Wireless terminal associated marketing

• Search for “Dian Xiaobao” software in the AliExpress service market and create a wireless terminal association template.
• After purchasing the software, click on the associated marketing function and select the wireless terminal template, corresponding to the industry template and related themes.

Conclusion

As can be seen from the above introduction, AliExpress wireless terminal theme activities can not only help sellers increase store traffic, but also effectively increase conversion rates. Sellers should make full use of the various marketing tools provided by the platform and formulate reasonable marketing strategies based on their own store characteristics to achieve the best marketing results.