Analysis of the unique advantages of “AliExpress” compared to “Taobao” and “Tmall”

“AliExpress”, “Taobao” and “Tmall” are all platforms under the Alibaba Group, but there are significant differences in market positioning and user groups. “AliExpress” mainly targets overseas markets, and its buyers are all from other countries. Compared with domestic “Taobao” and “Tmall”, they have different consumption habits and needs.

First of all, in terms of customer communication, “AliExpress” has a more efficient operation method compared to “Taobao” and “Tmall”. In the domestic e-commerce environment, sellers need to frequently respond to customer inquiries, while on AliExpress, sellers require less customer interaction. In most cases, buyers will directly complete the purchase after being satisfied with the detailed product introduction, which saves individual entrepreneurs a lot of time and allows them to focus on store optimization.

Secondly, the difference in competitive environment is also a major advantage of AliExpress. The competition between domestic “Taobao” and “Tmall” platforms is fierce. Small and medium-sized sellers generally face sales bottlenecks and limited business development. The overall market is in a red ocean state. Relatively speaking, the number of sellers on the AliExpress platform is relatively small, and many product categories still have blue ocean market potential, providing sellers with greater room for development.

Finally, in terms of stocking pressure, AliExpress is significantly more flexible than Taobao. The traditional “Taobao” model requires merchants to prepare goods in advance to ensure delivery within 3 to 5 days, which puts greater pressure on cash-strapped sellers. On AliExpress, sellers can set a stocking period of 7 to 15 days to purchase and ship goods after receiving orders. This mechanism effectively relieves early financial pressure.

To sum up, AliExpress has shown unique advantages in terms of market positioning, customer communication efficiency, competitive environment and stocking strategy, making it the preferred e-commerce company for many individual entrepreneurs and small and medium-sized sellers. platform.