AliExpress sellers want to increase the exposure of their stores to a greater extent and supplement their store promotion methods, so they plan to try using affiliate marketing. Affiliate marketing is a promotion model that pays according to results. Joining affiliate marketing is equivalent to inviting webmasters from all over the world to help promote the store. They charge commissions based on the transaction amount, which is a marketing method that pays according to the transaction results.
[Preparation required]
Complete the listing of store products.
[Operation skills]
1. Join and exit affiliate marketing.
In “My AliExpress” – “Marketing Center” – “Affiliate Marketing”, click “Confirm Service Agreement” to successfully join AliExpress affiliate marketing. Once you join the alliance, all products become alliance products, and the system will automatically set alliance commissions for all products according to the default alliance commission ratio set by the seller.
Check “I have read and agreed to this agreement”, click next to set the commission ratio, and you can start affiliate marketing. Then click “Join the Affiliate Program” to start affiliate marketing.
2. Query data through the alliance dashboard.
Open “My AliExpress” – “Marketing Activities” – “Alliance Dashboard”, you can see the results achieved by the store through affiliate marketing in the past three months. It can be seen that through affiliate marketing, the store has brought 86,349 clicks, 45,778 visitors, and the commission to be paid is US$1,786.69, with a total sales of US$30,771.11. It can be seen that the effect of affiliate marketing is very obvious. Sales of more than US$30,000 only require paying US$1,786.69, with a small investment and a large return.
3. Commission setting.
The default commission rate for all unset categories is 6%. You can click “Add Category Settings” on the right to set different commission rates for categories. You can set them reasonably according to the store’s own conditions.
4. Main product settings.
You can set up to 60 main products. Click “Add Main Products” to add products, but please note that even if you do not add them to the main products, commissions will be deducted. The main product is the key promotion product. Excellent products should be added as the main product, which is more conducive to exposure. The webmaster will judge whether a product is an excellent product by analyzing the product sales, evaluation and description. If it meets the requirements, it will be promoted, which will also help improve the marketing effect.
5. Analyze other related reports.
Other related reports include traffic reports, order reports, refund reports and transaction details reports. The line chart of the alliance traffic data overview is similar to the previous alliance dashboard data, the only difference is the alliance PV and the proportion of alliance visitors. Among them, the alliance PV is the number of product pages browsed by buyers who come to the store through alliance promotion, and the proportion of alliance visitors is the ratio of visitors coming through the alliance to the total store visitors. Through the order report line chart, you can see the number of orders brought by the alliance, the order amount and the commission paid. Through the refund report, you can see how many orders have been refunded, how much money has been refunded, and the comprehensive data of the commission. Finally, there is the transaction details. Through this detail, you can query the alliance transaction details and alliance refund details, lock the date and main product, and query the data of a single product by filtering the product ID, keyword or order number.