1. Understand the difference between Amazon Global Selling and Self-registration.
Global Selling Account – If you choose to open a global store, you must register in the name of your company, whether it is a mainland company or a Hong Kong company. Global Selling is just a project name of Amazon. It does not mean that you will have a name similar to Amazon’s “Global Store” after passing the program. Amazon Global Selling is divided into different sites. For example, if you have registered for the North American site, you need to apply for a European site.
Personal Self-registration Account – You can register by yourself. You can register as an individual or as a company. It should be noted that once you self-register, you cannot convert to a global store account, nor can you enjoy the advantages of global store.
2. Understand the advantages and disadvantages of Amazon Global Selling.
(1) Advantages.
① High account security, review warning for account problems, and store closure rate of <9% (based on official statistics).
② A corresponding investment manager will guide you through the registration and launch process. The manager will inform you of Amazon’s requirements for images, titles, descriptions, and keywords. If you encounter any operational problems during this process, you can ask the online manager for help. Sellers who need to upgrade can also complete this through the investment manager.
③ Supported by official training, the training content includes backend operation training (single listing, batch listing, order processing, customer service processing, backend settings, report interpretation), how to increase sales, FBA details, the latest policies, and event interpretation.
④ You can have a shopping cart in the first three months of self-built listings.
⑤ You can apply for flash sales on various sites. For sellers who open stores globally, as long as they meet the FBA inventory number, sales price, and store performance requirements, they can apply through the account manager.
(2) Disadvantages.
① It is very difficult to apply. Global store accounts only accept corporate accounts, and the qualification review of sellers is relatively strict. Not everyone can enter if they want to. The approval rate for sellers to apply for global store opening by themselves is less than 5%. If a seller’s application for global store opening is not approved, the company used to apply for global store opening cannot be used for global store opening again.
② The cycle is very long. The registration cycle for global store opening accounts is generally more than one month (more than one month refers to the average cycle of agent registration, and if the seller applies by himself, it is more than 3 months). The US site will be faster.
③ The supervision is very strict. Global store opening accounts must strictly abide by Amazon’s platform rules. Product images, title formats, etc. must be strictly implemented in accordance with the requirements, otherwise they will be warned.
3. Understand the advantages and disadvantages of self-registration.
(1) Advantages.
No company is required, individuals can register, and the registration cycle is relatively fast.
(2) Disadvantages.
① Low account security, store closure rate >56% (according to official statistics), even if it is reviewed, there will be no warning or help.
② Without an account manager, it is difficult to apply for a flash sale. Unless the performance of the self-registered seller’s store is very high, large sellers will receive an application invitation from Amazon, otherwise they are generally unable to participate.
③ Without an account manager, there is no official training support for ordinary seller accounts.