AliExpress hot product promotion strategy and order volume considerations

On the AliExpress platform, one of the goals pursued by sellers is to promote hot products to increase exposure, attract more buyers and create more sales opportunities. However, there is no definite standard for determining whether a product is a hot product, nor does it specify the order volume required for a hot product. This article will combine the two aspects of AliExpress’s popular product promotion strategy and order volume considerations to help sellers better understand how to promote popular products on AliExpress.

Market analysis and product positioning

First of all, sellers need to conduct market analysis and product positioning. This includes understanding your target market and competitors, and identifying your product’s strengths and unique selling points. At the same time, determine appropriate promotion strategies and channels based on the needs and purchasing habits of target customers.

Use AliExpress platform marketing tools

Sellers can use the marketing tools and functions provided by the AliExpress platform to promote hot products. This includes:

• Promotions: Attract buyers to place orders by setting up promotion strategies such as limited-time discounts and full discounts.
• Coupons: Provide coupons to encourage buyers to place orders.
• Live broadcast promotion: Use the AliExpress live broadcast function to display and promote products.
• Participate in platform activities: Participate in special activities organized by AliExpress to increase product exposure and attention.

Social media and influencer marketing

Sellers can also use social media and influencer marketing to promote hot products. This includes:

• Build a brand social media account: Showcase your products and brand through social media platforms to attract more attention and purchases.
• Co-operators or KOL: Work with well-known individuals for promotion and use their influence to attract more attention and purchases.
• Cooperate with bloggers: Cooperate with relevant bloggers to publish product reviews or usage experiences to increase product visibility and reputation.

Search Engine Optimization (SEO)

Sellers can also use search engine optimization (SEO) technology to increase the exposure and ranking of hot products. By optimizing product titles, keywords, descriptions and other information, products can be more easily included by search engines and displayed in user search results.

Build good product reviews and customer feedback

Finally, establishing good product reviews and customer feedback is also an important step in promoting hot products. Good reviews and feedback help increase trust and sales.

Determine the order quantity required for hot products

On the AliExpress platform, there is no definite standard to determine whether a product is a hot product, nor is there a stipulation on the order volume required for a hot product. First of all, we need to make it clear that the definition of hot goods is relative. Whether a product is considered a hit depends on multiple factors, such as market demand, competition, industry characteristics, etc. Therefore, there is no exact order volume to determine whether a product is a hot product.

The threshold for explosive products will also be different in different industries and product types. For example, in some industries, a few dozen orders a month may be enough to become a hit, while in other more competitive industries, hundreds or even thousands of orders may be needed to reach the level of a hit. Therefore, the exact number of orders required for a hit product depends on industry averages and competition.

Scientifically layered store products

Merchants who have recently opened a store on AliExpress hope to find hot products in the store, but the number of orders alone is not enough to judge the true potential of a product. Scientifically stratifying store products and understanding which ones are real hot products and which ones need to be optimized is the key to improving sales efficiency.

Specifically, products are divided into four echelons: hot products, potentially hot products, products to be optimized and ordinary products. Hot products should account for about 10% of the total products, potentially explosive products should account for 20%, and the remaining products should account for 70%.

How to stratify scientifically? By using the product ranking-product stratification function in the business advisor, you can better understand the performance of each product in the store. Specifically, the more star products and hot-selling products there are, the greater the weight of the store and the higher the probability of search recommendations. Products that have been marked up, that is, Top selling, should strengthen the maintenance of service indicators and improve the conversion rate.

For popular products, you can increase investment in paid traffic on the premise of stable orders, and at the same time conduct targeted publicity in the private domain. For potentially explosive products, the focus is on optimizing six dimensions including keywords, detail pages, main images, product titles, service indicators, and prices.

For other products, solving traffic problems and improving product service indicators are key. Use independent marketing methods such as pricing and coupons to increase the exposure and attractiveness of products.

Conclusion

To sum up, there are various strategies for promoting popular products on AliExpress. Sellers can develop suitable promotion plans based on the characteristics of their products and target audiences. At the same time, determining whether a product is a hot product does not just depend on the order volume, but requires considering multiple factors. Sellers should determine suitable hot product targets based on their industry and product type, combined with market demand and competition, and formulate corresponding sales strategies and promotion plans [[2]].