Detailed explanation of AliExpress data analysis and industry rules
With the vigorous development of the e-commerce industry, data analysis has become one of the important tools for merchants to enhance their competitiveness and achieve business growth. In this area, Data Intelligence (DI), a tool based on big data analysis launched by the AliExpress platform, provides sellers with valuable market insights and data insights.
Application of data analysis tools
DI tools help merchants better understand market conditions, optimize operational strategies, and achieve business growth by collecting and analyzing transaction data, product data, and user behavior data from around the world. Through the application of DI tools, merchants can have an in-depth understanding of the popularity of AliExpress products, market trends, and competitors’ sales strategies. Not only that, DI also provides target market segmentation and user portraits to help merchants accurately locate potential customers and achieve better sales results.
In addition, the use of DI tools is simple and flexible, and merchants can choose appropriate indicators and dimensions for data analysis according to their own needs. Through DI, merchants can easily obtain reports on key data such as sales, order quantity, customer feedback, etc., and at the same time conduct competitive market analysis to understand competitors’ sales situations and strategies. In this way, merchants can more comprehensively evaluate their business performance and explore new business opportunities.
AliExpress Industry Rules
In order to regulate the product release behavior of different industries and improve buyer experience, the AliExpress platform has formulated detailed rules for special industries such as 3D printers, adult products/sex toys, jewelry, clothing industry, 3C digital and its accessories. .
3D Printer
When releasing products, you need to add CE attributes and upload real product images with clear certification marks.
Adult products/sex toys
The platform provides the attribute marking function of “whether the picture is exposed” and “whether it is sexually suggestive”. The marked products will not be displayed on the APP, but will be displayed normally on the web page.
Jewelry
Products under two different secondary categories, Fashion Jewelry and Fine Jewelry, cannot exist in the same store at the same time.
Apparel industry
Strict quality standards have been formulated for different categories of goods, such as GB18401-2010 “National Basic Safety Technical Specifications for Textile Products”.
3C Digital
Merchants must abide by the product release specifications and product quality specifications of the mobile phone industry standards. Products that do not meet the specifications will be punished to varying degrees.
3C digital accessories
For accessories such as chargers, mobile power supplies, and mobile phone batteries, detailed product release specifications are stipulated, and penalties for violations are clarified.
AliExpress industry intelligence data
By analyzing industry intelligence data, merchants can discover which categories of products have market potential. For example, under the shoe category, categories such as non-professional sports shoes, flats, sandals & flip-flops, high heels, boots, etc. all have a high proportion of visitors and orders, and deserve the focus of merchants.
Methods to improve industry click-through rates
The key to improving industry click-through rates is to optimize factors such as product main images, prices, shipping templates, etc. Specific methods include: optimizing product titles, prices, attributes, and freight templates, using through-train promotion, enhancing store content activity centers, improving product details pages, adding Q&A, etc.
Coupon usage rules
Coupons are an effective promotional tool that can help merchants increase conversion rates. Merchants can set parameters such as the face value and total number of coupons to be distributed according to their own needs, and distribute them through different channels.
Through the above measures, merchants can make full use of the tools and services provided by the AliExpress platform to improve their competitiveness and achieve business growth.