AliExpress Seller Guide: How to Find Suitable EU Responsible Persons and Potential Products

In a globalized business environment, AliExpress sellers who want to enter the highly competitive European market are subject to strict laws and regulations, especially the designation of EU responsible persons. This article will integrate relevant information to help AliExpress sellers find the right EU responsible person and find potential products to ensure compliance and business growth.

How to find the right EU responsible person

1. Register an AliExpress seller account

First of all, sellers need to register an AliExpress seller account in order to enter the seller’s backend to obtain relevant information about EU responsible person services.

2. Log in to the seller’s backend

After logging in, sellers can find the option of “EU Responsible Person” or “EU Representative” in the backend and enter the relevant page.

3. Search service provider

AliExpress cooperates with a number of professional EU responsible service providers. Sellers can obtain the contact information and service details of these service providers in the backend.

4. Contact service provider

Once you have selected a service provider, contact them to learn more, including contract terms, fees, and service offerings.

5. Sign the agreement

After reaching an agreement with the service provider, sign relevant documents, such as contracts and letters of attorney, to clarify the rights and obligations of both parties.

6. Payment of fees

Understand and pay the required fees, which often vary by service provider.

7. Formal designation of responsible person

After payment, the seller will formally designate an EU responsible person, who will assist in supervising product compliance and ensuring legal sales in the European market.

How to find potential products

1. Market research and analysis

Sellers need to conduct market research, pay attention to consumer trends, and identify currently popular products and categories in order to target potential products on AliExpress.

2. Use data analysis tools

The AliExpress platform provides data tools to help sellers analyze search volume, transaction volume and competition to find potential sales opportunities.

3. Observe competitors

Combined with competitors’ sales and popular brands’ promotion activities, it helps identify market demand and potential profit margins.

4. Look for uniqueness and innovation

Focus on unique and innovative products. Unique products on the market are more likely to attract customers’ attention and increase sales.

5. Understand the target audience

Understand the needs of the target audience through user feedback and develop products accordingly. Products that meet user needs are more likely to be successful.

6. Small-scale testing and market verification

After identifying potential products, you can conduct limited sales or small-scale promotions to verify market response and user feedback.

7. Continuous improvement and innovation

Finding potential products is an ongoing process. Sellers need to constantly pay attention to market dynamics and user needs and flexibly adjust strategies.

How to find a reliable operating company

1. Verify company background

Sellers can directly go to the company site to understand its basic situation and ensure that the company they choose has a credible reputation and a formal office environment.

2. Information transparency

Sufficient project information should be provided before cooperation, rather than making decisions based only on low prices, in order to evaluate the professionalism and applicability of the services.

3. Have a professional team

Ensure that the operation team has rich industry experience and successful operation cases to ensure the effectiveness and professionalism of operations.

4. Officially certified service provider

Confirm the service certification of the selected company on the AliExpress official website, and select service providers that focus on this field to ensure professionalism and service quality.

Through the above strategies, AliExpress sellers can better adapt to the complex market environment, increase business potential and promote the successful development of cross-border e-commerce on the basis of compliance.