AliExpress store type analysis and product layout strategy
As a world-renowned cross-border e-commerce platform, AliExpress attracts countless sellers. In order to improve the competitiveness of stores, sellers need to have a deep understanding of store types and their analysis methods, and master effective business strategies. This article will start with store type analysis, product layout, etc. to help sellers better manage and plan their stores.
1. Store types and preparation for entry qualifications
Registration requirements
To join the AliExpress platform, you need to meet three conditions: complete identity authentication (enterprise or individual industrial and commercial household), own a relevant brand (own brand or agency brand), and pay technical service fees. Store types are divided into three types: official stores, specialty stores, and specialty stores.
Required information
All merchants need to provide a copy of their business license, organization code certificate, tax registration certificate, bank account opening license, and a copy of the front and back of the legal representative’s ID card. Under the “three certificates in one” policy, the basic qualifications required to open a store can be uploaded based on the existing qualifications of the store opening company.
2. Store type analysis method
Sales data analysis
By observing indicators such as sales, number of orders, and number of visitors, you can initially understand the characteristics of the store. For example, if the sales mainly come from a certain type of product, it can be positioned as a professional store for this type of product; if the order quantity is high but the unit price per customer is low, it can be positioned as a retail store.
Product quality and supply chain analysis
Selecting different suppliers will affect store positioning. Choosing well-known brands or suppliers with good reputations can position them as high-quality stores; choosing suppliers with lower prices but average quality can position them as low-price stores. Establish long-term and stable cooperative relationships with suppliers to ensure stable supply of goods and favorable prices, and improve competitiveness.
Market positioning and promotion strategy
Determine store positioning (such as internationalization or localization) according to the target market. Develop corresponding promotion strategies based on market positioning, such as multi-language, multi-currency promotion, etc.
3. Product layout method
Data acquisition methods
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Market Market: Log in to the AliExpress seller backend and retrieve data on the “Business Advisor” page. Select the main category to view the visitor index, number of browsed products and other information.
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Proportion of products in multiple subcategories: Divide product proportions based on subcategory data, such as necklaces, earrings, rings, bracelets, key chains, etc.
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Single sub-category product layout: For a single category, such as dresses in women’s clothing, you can segment the market by downloading hot-selling attributes.
Layout principles
A good store product layout standard is: upload more product information for categories with more visitors, and upload less product information for categories with fewer visitors, so as to cover more people and help buyers “one-stop” shopping.
4. Store layout of sellers who bring their own supply of goods
Even if they have their own factories or supply sources, sellers still need to select products based on market demand. Prioritize uploading factory products and adjust product positioning based on market feedback. Related products can be uploaded later to use existing traffic to drive sales of new products and increase unit price and profit.
Through the comprehensive analysis of the above methods, sellers can have a clearer understanding of the type of their store and formulate corresponding business strategies. At the same time, we constantly adjust store positioning and business strategies according to market changes and competitors’ situations to maintain competitiveness and sustainable development.