Detailed explanation of AliExpress fan marketing and community marketing strategies

For AliExpress merchants, they need to do a good job in promoting the store after opening a store. AliExpress’s fan marketing function is similar to Taobao’s Weitao, and merchants need to make full use of this function. In addition, with the continuous development of the cross-border e-commerce industry, socialization and mobility have become important trends, and the AliExpress platform is no exception.

How to conduct fan marketing?

Start fan marketing

Merchants need to enter the backend of the AliExpress store, find the menu bar of marketing activities in the backend, and select fan marketing. Click to enter the fan marketing agreement page. After reading the agreement and agreeing, you can start fan marketing.

Methods of fan marketing

Currently there are three main methods of fan marketing:

1. Send new posts: Merchants can send new posts to attract fans;
2. Publish articles: In addition to sending new posts, merchants can also publish articles to attract traffic;
3. Set fan-exclusive prices: Boost marketing by setting exclusive prices.

Increase exposure

In order to gain more exposure, merchants can follow excellent posts. In the fan management backend, the platform provides standards and specifications for excellent posts. Merchants can refer to successful cases of similar sellers and then conduct tests.

How to increase AliExpress fans?

1. Use coupons and small gifts: Use the store’s coupons and small gifts to guide buyers to pay attention to the store;
2. Off-site promotion resources: Guide buyers to pay attention to the store through off-site promotion resources;
3. Store operation quality: Do a good job in store operation so that buyers like the store and brand and pay attention to it.

Community Marketing

Community marketing is a business form based on the same or similar interests and hobbies, gathering popularity through some kind of carrier, and meeting the needs of the group through products or services. The community marketing of the AliExpress platform mainly targets community platforms between people based on common content or hobbies for targeted marketing, publicity and penetration.

Good interaction with customers

If sellers can use various social platforms to form their own communities or communities, and continue to establish good interactions with customers or potential customers through various methods, this will continue to increase store traffic, conversions and order numbers, and achieve satisfaction. marketing effect.

For example, sellers can add customers as friends on social platforms, such as Facebook, and give them unlimited coupons; they can establish interactions with customers by paying attention to their status and occasionally commenting on their status information; and they can interact with customers based on their preferences. Group and make notes to introduce relevant information to customers and bring them closer to each other.

Marketing Rules

In order to promote the growth of sellers and increase more trading opportunities, sellers should abide by the corresponding rules when the platform regularly or irregularly organizes sellers’ promotional activities and sellers’ independent promotional activities.

• For sellers with transaction records, they need to meet conditions such as a favorable rating of greater than 90% and an average store DSR product description score of greater than 4.5.
• For sellers without transaction records, the AliExpress platform will formulate specific seller access standards based on actual activity needs and product characteristics.

Conclusion

Whether it is fan marketing or community marketing, merchants need to deeply understand and apply these strategies to increase store traffic and conversion rates. At the same time, merchants should also abide by the marketing rules of the platform to ensure the effectiveness and compliance of marketing activities. By making reasonable use of the marketing tools provided by AliExpress, merchants can better attract and retain customers and achieve business growth.