How to optimize your AliExpress store to increase search traffic and sales

With the rapid development of e-commerce, more and more entrepreneurs choose to open their own online stores on the AliExpress platform. However, many new stores face a headache – the full title cannot be searched. This means that products cannot be displayed in search results, affecting the store’s exposure and sales. This article will combine the content of multiple articles to provide several effective solutions for new stores.

Identify the cause of the problem

The failure to search for the full title may be because the AliExpress platform has a low weight for new stores, which puts them at a disadvantage in search rankings. In addition, the setting of the title may not meet the search engine algorithm requirements, resulting in the product not being accurately matched.

Solution

Optimize titles and keywords

New stores need to improve their search rankings by optimizing titles and keywords. First, determine the appropriate keywords and incorporate them into the product title reasonably. Keywords should be closely related to the characteristics and needs of the product to improve the accuracy of the search. At the same time, excessive use of keywords should be avoided to avoid being considered spam by search engines.

When writing baby titles, you need to pay attention to the following points:

1. Try to fill in 128 characters;
2. Keywords should be related to the product;
3. Don’t stuff keywords;
4. The title should be clear.

Increase store credibility

On the AliExpress platform, the credibility of a store is one of the important factors affecting search rankings. New stores can improve the store’s credibility by increasing product reviews and proactively answering customer questions. In addition, you can also participate in activities organized by the AliExpress platform to demonstrate your professional capabilities and service attitude to further enhance your credibility.

Use promotion tools appropriately

The AliExpress platform provides a variety of promotion tools, such as promotions, coupons, etc., which can help new stores increase exposure and sales. New stores can choose appropriate promotion methods according to their own circumstances and use them flexibly. At the same time, we should maintain good communication with customers, answer questions in a timely manner, and provide high-quality after-sales services to increase customer satisfaction.

The importance of product description

Opening an online store to sell product description is the main way for buyers to understand the product. Descriptions not only introduce the product but also increase buyer trust. Product descriptions generally introduce product information to buyers comprehensively through pictures and text. The more detailed the description, the more likely a buyer is to purchase.

Note when describing:

1. Introduce in detail the attributes, selling points, sizes, fabrics, etc. of the product;
2. There should not be too many pictures, and the description page should not be too long;
3. Pictures should be clear and professional.

Increase natural search traffic

To get more natural search traffic, you must abide by the sorting rules and improve product information so that the product gets a higher weight. Search sorting rules have been explained in detail in other chapters. Improving product information mainly includes product attributes and product titles.

Complete and correct product attributes

Complete and correct product attributes can effectively improve buyer experience. Complete product attributes help improve rankings and increase exposure. Correct product attributes help improve conversion rates.

Optimization of product titles

The title can contain up to 128 characters including spaces. These 128 characters should be filled in as much as possible, and each word must be screened. Title content generally contains keywords, attribute words, brand words and promotional words.

Title keyword optimization

Every keyword in the title should contribute to the final sale of the product. The first principle of word selection is to choose words that are searched most frequently by customers.

Through the above methods and techniques, the new store can effectively solve the problem of not being able to search the full title on AliExpress, improve the store’s exposure and sales, and achieve better operating results.