AliExpress maternal and child category business strategy and product analysis

With the vigorous development of the e-commerce industry, the maternal and infant category has shown strong vitality on all major e-commerce platforms. As an international e-commerce platform, AliExpress not only has a huge user base, but also provides merchants with a broad market space. In the maternal and infant category of AliExpress, how merchants formulate appropriate business strategies and choose appropriate sales products has become a key factor in determining their success.

1. Market status of maternal and infant categories on AliExpress

AliExpress’s maternal and infant category has a huge user base, including a large number of home users. The demand for maternal and infant products from these users continues to grow, providing merchants with a broad market space. As people’s living standards improve, consumers have higher and higher requirements for the quality and safety of maternal and infant products, which provides businesses with opportunities to improve product quality and service quality. In addition, AliExpress, as an international e-commerce platform, provides merchants with the possibility to expand overseas markets. Merchants can sell products to all parts of the world through AliExpress to further improve sales performance.

2. Preferred products for sale in the maternal and infant category on AliExpress

1. Baby products

Baby products, as necessities for babies’ daily life, have stable and continuous market demand. Merchants can provide high-quality products such as baby bottles, diapers, cribs, etc., and win the trust and loyalty of consumers through good after-sales service.

2. Children’s toys

Children’s toys are indispensable partners in children’s growth. Merchants can choose suitable products for sale according to different age groups and interests. At the same time, paying attention to the safety and educational nature of toys can further enhance the market competitiveness of products.

3. Maternal and infant nutrition products

With the improvement of health awareness, more and more consumers are paying attention to the quality and safety of maternal and infant nutrition products. Merchants can provide high-quality, guaranteed maternal and infant nutrition products such as milk powder for pregnant women and baby food supplements to meet the needs of consumers.

3. Refined product analysis

On the AliExpress platform, the core indicators that merchants need to pay attention to include search exposure, product page views, product page visitors, search click rate, browsing-to-order conversion rate, average dwell time, number of additional purchases, Number of people added as favorites, etc. The factors that affect these core indicators mainly include product main image, product price, product title, product details page description, associated marketing and product video, etc. Through refined product analysis, merchants can better optimize product performance and improve sales performance.

4. Analysis of hot-selling products

Sellers can check the hot search rankings through “Data Aspect-Search Word Analysis”, focusing on analyzing indicators such as search popularity, search index, click-through rate, and browsing payment conversion rate. They should also pay attention to competition index and distribution countries. Select some suitable product words based on your own product characteristics and logistics conditions. These words can be used to optimize your own product titles, or you can directly develop and explore new products through these words. By analyzing product words with high search popularity and seller index, high browsing-to-payment conversion rate but relatively low competition index, we can determine the corresponding products, and then develop and create popular and best-selling products.

5. Sales volume analysis

Merchants can conduct sales analysis through various methods such as time series analysis, product comparative analysis, customer behavior analysis, competitive product analysis and regional analysis, so as to better understand the meaning behind the sales data and formulate more scientific and effective sales strategies. business strategy. Ensuring the accuracy of sales data is the basis of any analysis. At the same time, try to conduct analysis from different dimensions, regularly update data and analysis results, and adjust business strategies in a timely manner.

6. Peer analysis

Carry out industry analysis through the “Data Aspect-Industry Intelligence” in the AliExpress backend, and you can view the industry-related key indicators in the last 7 days, 30 days, and 90 days. Through data such as the proportion of visitors, the proportion of payment amount, the proportion of pageviews, the proportion of payment orders, and the supply and demand index, the competition among peers in each subcategory under the seller’s business category can be analyzed and mined, so that the seller can make decisions and decide on the store. Product positioning and key building directions.

7. Product Analysis

Through the product analysis function, merchants can view detailed data on single products, such as visitor sources, top visitor regions, conversion analysis, visitor behavior analysis, etc. Through this data, merchants can understand where individual products are deficient and take corresponding optimization measures. For example, improve the attractiveness and conversion rate of the product by optimizing the main image, product description page, keywords, etc.

8. Product title rules

The AliExpress platform requires that product titles can contain up to 128 characters. Merchants should make reasonable use of these characters to make the products in the store easier for consumers to search. In addition to character restrictions, AliExpress titles also have some specific requirements, such as not stacking keywords, not including promotion words like “Bigsale”, the first letters of all keywords should be capitalized, and there should be no punctuation or punctuation marks. There are some special characters, company and other information cannot appear in the title. When setting product titles, merchants should select keywords as accurately as possible, consider the characteristics and scope of application of the product, and avoid exaggeration.

As one of the popular categories in the e-commerce field, AliExpress’s maternal and infant category has a huge user base and growing market demand. During the operation process, merchants should formulate appropriate business strategies based on their own circumstances and market environment, and pay attention to market demand and consumer preferences to provide products and services that meet market demand. At the same time, choosing to sell products such as baby products, children’s toys, and maternal and infant nutrition products with market potential can further enhance sales performance and market competitiveness.