Analysis of global influence and competitive advantages of AliExpress platform

As an important cross-border e-commerce business under Alibaba, AliExpress is positioned in countries where e-commerce is not yet developed, such as Russia and Southeast Asia. Its core competitiveness lies in performance-price ratio, low-cost logistics and high-quality services. It provides individual sellers with a platform for direct transactions with global consumers, covering multiple functions such as product display, customer ordering, online payment and cross-border logistics, effectively It achieves rapid sales of small batches and multiple batches, greatly expanding the profit margins of sellers.

The main advantages of AliExpress are reflected in the following aspects:

• Small order, big market: Market changes have given rise to new procurement models. Small batches and multiple batches have gradually become a trend. Terminal wholesale retailers have begun to prefer online procurement, which has created a new opportunity for AliExpress. sellers provide a broad market space.

• Short cycle, high profit: Sellers can directly supply products to terminal retailers and online stores through AliExpress, shorten the circulation chain, and collect payments directly, creating higher profit margins.

• Low cost, high security: Buyers and sellers can realize one-stop transactions through online communication, order payment, and international express delivery of goods efficiently. At the same time, the website’s integrity and security system provides guarantee for transactions, effectively Avoid the risk of payment fraud.

AliExpress’s hot-selling categories are mainly concentrated in 3C products and clothing and accessories, such as communication mobile phones, consumer electronics, women’s clothing and children’s clothing, etc. In addition, the growth rate of beauty wigs, shoes, bags and sporting goods cannot be underestimated. Most of the sellers come from cities with active foreign trade development, such as Shenzhen, Guangzhou and Yiwu. These areas have sufficient supply of goods and convenient cross-border logistics services.

Especially in the Brazilian market, AliExpress relies on Alibaba’s strong global ecological network, uses a simple interface and efficient customer experience, and uses the international version of Alipay’s payment system and Cainiao’s logistics system to actively expand the market. Brazil’s e-commerce market has reached 28.5 billion reais, and the rapid growth of online consumption has provided AliExpress with huge development potential. The Brazilian market has strong demand for light industrial products, and sellers on AliExpress are mainly concentrated in areas with developed light industries such as Zhejiang, Shenzhen and Jiangsu, so they can well meet the product demand in the Brazilian market.

In order to enhance the market competitiveness of products, merchants can also consider using gift strategies to enhance sales advantages. Sending affordable gifts, such as small accessories for related products or small pendants with Chinese characteristics, can significantly increase product appeal and sales. Be sure to choose high-quality freebies and mention them prominently and repeatedly in the product description to ensure consumers pay attention to the promotion.

In addition, to improve the efficiency of product release, it is recommended that merchants use unified style templates for product descriptions and classify and manage product images to save time and improve work efficiency. At the same time, prepare product titles and keywords in advance to ensure that new products are launched quickly and efficiently.

By rationally utilizing these strategies and the resources of the AliExpress platform, merchants can further enhance their competitiveness and influence in the global market.