How do AliExpress sellers choose high-quality products and efficient keywords

Whether you are a novice or an experienced seller, choosing the right products and effective keywords on the AliExpress platform is crucial. This article will combine the content of the two articles to provide a series of strategies for AliExpress sellers.

1. Best-selling product categories on AliExpress

According to data from Alibaba’s AliExpress platform, the following are the categories of products with higher sales:

• Clothing and Accessories: Includes a wide range of clothing for men, women, children, and accessories.
• Mobile Phones and Communication Tools: Covers mobile phones and their peripheral devices.
• Cosmetics and health products: Such as skin care products, makeup, nutritional supplements, etc.
• Computer network: Involves computer hardware, software and related network equipment.
• Jewelry and Watches: All kinds of gold and silver jewelry and fashion watches.

From a global perspective, the top five countries in terms of AliExpress sales are Russia, Brazil, Spain, Indonesia and the United States.

2. Off-site product selection method

In order to better conduct market research, sellers can start from the following aspects:

1. Refer to other e-commerce platforms

Top sellers or products with potential on
• eBay and Amazon can serve as references.

2. Use Google tools

• Google Adwords: Although this is a paid tool, it can help understand the search habits of buyers on Google.
• Google Trend: Track popular trends and predict items that may be popular in the future.

3. Follow social media

Trend information and new products recommended by bloggers on social platforms such as
• Facebook, Twitter, SNS, Instagram Worth paying attention to.

4. Learn from film and television works

• For example, related derivative products during the release of movies such as “Warcraft” and “Teenage Mutant Ninja Turtles” are often very popular.

5. Combining current hot topics

• Creative products related to current events, such as seat belt T-shirts that emerged after the introduction of new regulations.

3. Tips for selecting product keywords

Correctly setting keywords is crucial to increasing product exposure. Here are several effective methods:

1. Analyze search terms

• Select data within the past 30 days. Pay attention to hot words but also pay attention to words with fast growth and low competition.

2. Recommendation of through train system

• Although it requires filtering, it is still a good reference source.

3. Leverage natural traffic

• Look at the keywords that drive organic traffic and apply them to your product description.

4. Drop-down box prompt

• Enter keywords in the search box on the AliExpress homepage to view the recommended list.

5. Information at the bottom of the product link

• Pay attention to check the possible long-tail keywords at the bottom of the product details page.

6. Home page popular searches

• The high-traffic vocabulary displayed on the homepage of the platform can be used for reference.

7. Category keywords

• When browsing the buyer’s page, pay attention to the related words automatically recommended by the search bar.

4. Keyword selection principles

1. The selected vocabulary must be derived from the product name and appropriately expanded into more targeted long-tail keywords.
2. Ensure a high degree of match between keywords and product features to increase conversion rates.
3. Pay attention to the search frequency of keywords and give priority to those phrases with high search volume.

Through the above strategies, AliExpress sellers can not only select good products that meet market demand, but also improve product rankings and attract more potential customers through accurate keyword settings.