Detailed explanation of AliExpress payment testing process: from early preparation to later screening

1. Preparations before payment testing

Money testing is an important process, and its effect mainly depends on whether the preliminary preparations are sufficient. These preparations include product selection, establishment of product database and improvement of basic product details.

1. How to choose products

After determining the product category, it is recommended to choose products with a larger market size for price layout. In the early stage, the market’s popular price ranges should be the main focus. The purchase cost and product weight should be deduced through the platform’s data analysis, and suitable products should be selected based on hot-selling attributes. After such data analysis, it can be ensured that most products will be favored by buyers during the testing stage.

2. Whether a product database has been established

Before uploading product information, you usually need to create a product database first. The database can help sellers clearly manage various product data, including product types, prices, quantities and other information that need to be uploaded. This is crucial for subsequent product optimization. At the same time, understanding the cost and maximum discount space of each product is also one of the prerequisites for product testing.

3. Whether the basic details of the product are complete

The title of the product should cover the keywords of the entire category, and these keywords should have a certain degree of search popularity. For example, if a seller plans to upload 50 products, the title needs to contain 100 keywords filtered for that subcategory. In addition, details such as reasonable shipping fee settings and the use of high-definition images (especially scene images) as the main image are key factors in increasing natural traffic.

2. Screening work after payment testing

Product screening after payment testing is an important task based on AliExpress rules. Since 2017, AliExpress has begun to encourage merchants to shift from listing a large number of products to refined operations, which is the so-called “small but beautiful” store model. This means that although more product information can be uploaded, the number of products ultimately left in the store should not be too large, because the store’s sales rate will affect its weight.

Filtering method

In the process of uploading products in batches, those products that have sales or visits should be retained; while those products that have neither sales nor any data feedback for a long time should be deleted in time. For example, if 100 items are uploaded in the first batch, 20 of them generate orders, another 30 have visitor records, and the remaining 50 items still show no performance after a period of time, you can consider removing them from the shelves.

Observation period

Each newly launched product has a 45-day observation period, which includes the time required for payment testing. If during this period, a product still fails to achieve the expected results after being promoted through methods such as through trains, it should be deleted after 45 days.

Through the above process, only 200-300 products may eventually be retained, forming a “small but beautiful” efficient store. As these selected products continue to be sold, the overall weight of the store will gradually increase. Even if paid advertising is no longer used in the future, it will still get good exposure opportunities.